The Week of July 3 – 9
'So You Think You Can Dance' gains audience during holiday week

(July 12, 2006) It’s summertime and the viewing is easy. Black households settled down with their favorites during the Fourth of July holiday week, and gravitated to the usual suspects. “So You Think You Can Dance” saw all three of its airings make the top ten list of most popular shows for the first week of July. The reality talent show gave the Fox network its only winners on the list.

The overall network winner was UPN, which placed five of its programs on the top ten, including a rare showing from “Cuts.” CBS’s “CSI” franchise shows rounded out the remaining spots. The total number of black households watching the top ten continued its summer season slide to 10.2 million, a drop of 7.8 percent of the previous week’s total of 11.07 million.

Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating


Go to Target Market News homepage

 

________________________

Click here to read more

________________________

 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news