Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
TheGrio.com and NewsOne.com form partnership on content and advertising
(July 11, 2011) NBC News and Interactive One announced a partnership
this week that will form the premier African-American digital news
alliance with the widest audience reach in the industry. This
unprecedented partnership leverages complementary assets from NBC News'
TheGrio.com and Interactive One's NewsOne.com to create an expanded
platform for African-American journalism.
Under the partnership that went into effect July 1st, 2011, TheGrio.com
and NewsOne.com will coordinate and share editorial content for both
websites, and Interactive One will provide sales representation and
oversee advertising sales operations for both entities. The relationship
also opens up the potential for co-marketing and promotional
opportunities in a shared portfolio that includes Interactive One's
various digital assets, Radio One's 52 radio stations, TV One and Reach
Media, and the many platforms of NBC News.
Based on comScore measurement, the combined net audience of NewsOne and
TheGrio was 2.1 million in May 2011, up from 661,500 in May 2010. As the
online usage of Black Americans continues to grow, this digital alliance
between TheGrio and NewsOne presents a new opportunity to better
connect, inform and engage the African-American audience.
"With the African-American audience representing one of the fastest
growing consumer segments online, this partnership is a huge growth
opportunity for both TheGrio and NewsOne," said NBC News President Steve
Capus. "This is a smart play for both sides as we combine the best of
these two platforms to enhance African-American journalism."
"With a focus on connecting Black America, Interactive One's
relationship with its user communities makes it an invaluable partner
for TheGrio as we look to expand the reach of our trusted news content,"
said David Wilson, managing editor of TheGrio.com. "We'll be able to
connect with audiences and customers that we've never been able to reach
"This relationship provides an unprecedented offering and opportunity in
the digital news space," said Tom Newman, President of Interactive One.
"Bringing NBC News' high quality journalism together with Interactive
One's deep focus on the African-American audience allows us to better
cover the issues and stories that matter to them."
"Our access to the most engaged African-American audience online,
combined with NBC News' high quality journalism expertise is a recipe
for not only exceptional content for a broader audience, but also more
compelling product offerings for advertisers," said Keith Bowen, Chief
Revenue Officer of Interactive One. "This partnership will create
marketing opportunities that are yet unseen in the African-American
TheGrio.com, a division of NBC News, is a daily online news and opinion
platform devoted to delivering stories and perspectives that reflect and
affect African-American audiences. The video-centric interactive
community is populated with both aggregated and original content on
topics ranging from breaking news and politics to health, business, and
Interactive One has more than 15 million members and reaches millions of
Black Americans each month. With approximately 3 billion annual page
views on its suite of sites, the company has become the definitive
social network for Black America through BlackPlanet, as well as a
number of leading content sites. These sites include: NewsOne (www.NewsOne.com),
which provides up to the minute, comprehensive coverage of newsworthy
events relevant to Black Americans across the country and the world;
TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black
Americans looking for what's hot online, on the airwaves, in theaters,
and on the street; HelloBeautiful (www.HelloBeautiful.com), the
definitive lifestyle resource for today's Black woman; and Elev8
(www.Elev8.com) a site devoted to elevating the mind, body and spirit.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...