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Wicks Group, a private
equity firm, closes on acquisition of Vibe magazine
(July
5, 2006) The
Wicks Group of Companies, L.L.C., a New York-based private
equity firm, announced today its acquisition of VIBE, the world's leading
urban music and lifestyle magazine. Terms of the transaction were not
disclosed.
Eric Gertler joins as chief executive officer of the company. Ari Horowitz
has been appointed president. Danyel Smith has been named editor-in-chief
of the title. Len Burnett will continue as group publisher.
The acquisition underscores management's commitment to extend the VIBE
brand into multiple media platforms and distribution channels, while
strengthening its unique position among its base of young multicultural
consumers.
"The power of VIBE is its appeal to the diverse, trendsetting young style
makers who enjoy and are passionate about urban music, fashion and
culture," said Gertler. "We think there are tremendous growth and
value-creation opportunities to leverage the brand across multiple media
platforms and we are excited to build upon the great relationship that
VIBE has with its community."
Gertler has spent more than 15 years in a variety of senior management
positions in the media industry, most notably serving as the president of
the media group that published U.S. News and World Report, Fast Company
and The Atlantic Monthly.
Gertler was also president and CEO of Privista, a credit management and
identity theft company sold to Equifax in 2003. He authored the critically
acclaimed book entitled Prying Eyes; Protect Your Privacy From People Who
Sell To You, Snoop On You And Steal From You, published by Random House
Reference Group. He is currently a principal of Keith Glen Media Corp.,
and most recently served as CEO of Blackbook Media Corp.
A former editor-at-large for Time Inc., Smith joined VIBE in 1993 and was
appointed music editor a year later. In 1996, she was awarded a National
Arts Journalism Program fellowship and was appointed editor-in-chief upon
her return, serving until 1999.
"I have always been a strong supporter and believer in the VIBE brand, and
I am thrilled to rejoin as editor-in-chief," said Smith. "I look forward
to strengthening our editorial traditions and our overall music, fashion,
culture and style coverage on behalf of VIBE readers."
Smith has written for Elle, Time, Cosmopolitan, Essence, The Village
Voice, The New Yorker, Entertainment Weekly, Rolling Stone, Spin, The San
Francisco Bay Guardian, Conde Nast Media Group, and the New York Times.
Smith is the author of the San Francisco Chronicle-bestselling novel, More
Like Wrestling (Crown) and she wrote the introduction for The New York
Times-bestseller, Tupac Shakur. Her second novel, Bliss (Crown), was
published in 2005. Smith comments regularly on pop culture for VH-1, WNYC,
and CNN. She holds a master of fine arts in creative writing from the New
School University.
Ari Horowitz, president, is currently a principal of Keith Glen Media
Corp. and previously served as president of BlackBook Media Corp. Horowitz
has led four early-stage technology companies through Initial Public
Offerings and/or successful sales to public companies. He also served as
CEO of Opus360 prior to its acquisition by Artemis International.
"VIBE's strength is its ability to create content that appeals to a savvy
group of style makers," said Horowitz. "VIBE is perfectly positioned to be
one of the great brands of the 21st century, and I am excited to see us
continue its expansion through multiple distribution channels."
Len Burnett will remain as group publisher and will continue to be an
integral part of the growth opportunity at Vibe. He rejoined VIBE in June
2005 after serving as a member of its founding staff. Burnett last served
as associate publisher from 1997 to 1999. Most recently, he was co-founder
and publisher of Uptown, an urban lifestyle publication covering arts and
culture in Harlem.
Commenting on the new management team, Burnett said, "I am very pleased to
be part of this new team as we collectively grow the VIBE brand. Our new
structure will enable us to create stronger advertising, promotions and
brand positioning for VIBE across multiple platforms, with the goal of
reinforcing and advancing our leadership position in the marketplace. This
partnership is a huge plus for our advertisers and we look forward to
bringing new products and capabilities to market in short order."
Daniel Black, partner of the Wicks Group said, "We are very excited about
this acquisition and the talent that we have assembled to help the
business reach its potential. As the leading brand in the urban market,
VIBE has all of the hallmarks of an outstanding media property, and this
transaction creates a strong platform from which to address its growth
potential. Combined with the talent and skills of our new management team,
we think VIBE is well-positioned to become a leading media company with
multiple revenue and growth opportunities."
As measured by circulation, VIBE is the leading urban entertainment
magazine covering urban music and lifestyle. With circulation of
approximately 850,000, the magazine alone reaches more than seven million
readers per month.
Its current brand extension platforms include VIBE Vixen, a magazine for
trend-setting women whose love for urban music and culture inspires their
choices in beauty, fashion, and lifestyle; VIBE Online, the online site
for VIBE Magazine; VIBE On Demand, a leading on-demand network for urban
youth culture; VIBE on film; MVibe, the wireless service that allows the
VIBE community to interact with VIBE content via handheld devices. The
VIBE brand extends into additional product and distribution channels, such
as the VIBE CD and DVD series and television programming.
The Wicks Group of Companies, L.L.C. (www.wicksgroup.com)
is a New York based private equity firm that invests in selected segments
of the communications, information and media industries. Wicks currently
owns or has owned companies in educational publishing, consumer
publishing, community newspapers, radio broadcasting, television
broadcasting, magazine publishing, outdoor advertising, newsletter
publishing, and cable television distribution.
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