Following exit of Radio One’s COO, Barry Mayo to serve as consultant

(July 10, 2006) Barry Mayo, through his 11-year-old Mayo Media consulting firm, has been hired by Radio One to serve as a consultant on the programming and operations of the company’s 71 mostly urban-formatted stations.

Mayo recently decided not to re-new his contract with Emmis NY where he served as senior vice president and general manager of the company’s New York stations group. Emmis has extended its relationship with Mayo by hiring him as a consultant. Mayo will be based in the New York area.

The assignment comes following the departure of Mary Catherine Sneed, COO of Radio One since January 1998. She has said that she will establish her own consulting practice with a concentration on urban and Hispanic stations. Alfred Liggins, president and CEO, will assume her responsibilities until a replacement is named.

This is the latest in series of executives changes that have taken place at Radio One. A year and half ago, Radio One hired Zemira Jones as vice president of operations and he has introduced a new national black talk network as part of the company's offerings.

Radio One is facing challenges to its long track record of continuous growth. Its Los Angeles stations, KKBT-FM, has experienced a significant drop in ratings over its performance in the previous year. It is expected that Tom Joyner’s morning show, which is owned by Radio One, will be added to boost audience.

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As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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