HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media



























































































 
American Airlines launches replacement for cancelled BlackAtlas.com Website

(July 8, 2013) Three months after it terminated its standalone Website targeting African-American travelers, American Airlines has launched a new digital destination to tap the segment's interest. In a recent statement the airline called the new aa.com/blackatlas "an example of the airline's ongoing focus to actively engage its diverse customers through the company's largest owned communication channel, aa.com."

The new digital platform seems more focused on communicating all things African-American taking place throughout the company, rather than building a community based on the unique travel interests of black consumers. The airline's statement said "customers will learn about American's commitment to support different communities in which the company does business, whether it's through unique products and services or extensive partnerships with key national African-American advocacy organizations." 

The new site does not include a Facebook platform or other social media components. Visitors who go to blackatlas.com are still greeted with a message that takes them to the airlines main Web page. Videos from the old site featuring actor Laz Alonzo on location are still posted on the new page.

"We believe it is important to reach out to the diverse communities we serve," said Rob Friedman, American's Vice President - Marketing. "The site's content will continue to evolve. Currently, we are working on expanding the site's list of upcoming events and cultural destinations and will feature promotions and sweepstakes on BlackAtlas throughout the year."

The airline said it will drive its customers to this new page via email, home page banners and text links when sharing news or communicating promotions/sweepstakes and events, such as the recent American Black Film Festival. 


Go to Target Market News homepage


RECENT STORIES
The Power of Urban Radio begins registration for October forum in D.C.

Latest Census Bureau report shows African Americans lead ethnic Internet users

Allied Integrated Marketing names Erika Bennett VP of African-American division

Charles Warfield, veteran radio executive, elected chairman of NAB Joint Board

Shadow League Digital promotes Yussuf Khan to GM, Senior Vice President

Bounce TV upfront programming slate includes originals and revivals

She Thrives, a blogger network created by African-American women, offers a difference

Cheerios not pulling spot featuring interracial family after racist comments online

NABOB targeting $750 mil in federal advertising dollars for Black owned radio, TV

Prudential study of African-Americans finds them optimistic about finances and future

Southwest Airlines VP honored with Rosa Parks Diversity Leadership Award

Michelle Thornhill promoted by Wells Fargo to SVP, Manager for Enterprise Diversity

Walton Isaacson named advertising agency of the year by Black Enterprise

Bounce TV to debut first original non-scripted series with Walmart as title sponsor

Glenda Gill, advocate for marketing and supplier diversity fairness, honored in Detroit

Black TV Ratings for Week of April 29 - May 5 'Scandal' is No.1 for second consecutive week, but CBS still most watched network

Toyota sponsors The ROOT's new Twitter tool tracking black trend topics


Click here for more recent news stories and our news archive

 

























































































 
June Conference











 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services