Honey Magazine debuts website providing content for diverse female audience

(July 6, 2007) Sahara Media, Inc. has announced the launch of Honey Magazine’s new social networking website for multi-cultural females, honeymag.com. The website is anchored by Honey’s wide range of stories covering fashion, beauty and lifestyle, videos and a Career Center. Honeymag.com also provides the opportunity to follow the lives of more than 35 Bloggers in eight countries.

New York-based Sahara Media, Inc. purchased Honey Magazine from Vanguarde Media in 2005.

"The 18-34 year old urban, female is one of the fastest growing segments today. At the same time, her fashion and entertainment choices as well as her career and relationship goals are now defining mainstream American culture", said Philmore Anderson IV, Founder and CEO of Sahara Media, Inc. "In light of this trend, there are no media properties - traditional or digital - which are fully serving the needs of this smart, vibrant and growing community. Sahara Media aims to be that media platform."

Honeymag.com offers lifestyle coverage with "Fresh Out The Pack" hot new entertainment from Rihanna to Amy Whinehouse, "Honeywood" videos, "Sweet Spot" hot beauty and fashion products, "Taste of Honey" tasty people, places and things, and the "Hot Spot" for pop culture trends, blogs and jobs. Honey’s Editor-at-Large, Michaela angela Davis offers weekly commentary on hot topics for the Urbanista . The "Contest Corner" features TAG Heuer’s Pink "Zenith" Sunglasses.

The "Real Talk" video blog features on-camera interviews and encourages viewer comments. Users can search the Career Center for diversity opportunities from leading corporations. “Honey of the Week” supports women who are making a difference, giving to others, or striving to succeed and encourages women to submit their story. Honey is a unique online experience which encourages women everywhere to support each other.

"We are thrilled to connect one-on-one with so many interesting women who join us from around the world and reside in eight countries collectively. This multi-media experience is for a trendsetting group who continues to successfully inspire each other. It’s important that people know Honeymag.com is here, delivering relevant female voices and creating powerful networks. Sahara Media continues to celebrate Honey’s legacy, sharing the brilliance of who we are today, and who we can be tomorrow", said Sahara Media’s Chief Creative Officer Suzanne Burge.

Honeymag.com consists of four major components which support the empowerment of females: community, communication, career and connection.

Honey Community - social networking and event platform fosters relationships and support amongst like-minded individuals

Honey Communication - editorial features, stories, blogs, videos, pictures, ideas and opinions are shared on what’s breaking and where

Honey Career - candidates apply directly to recruiters while searching thousands of jobs

Honey Connection - the newsletter and text updates allow readers to stay ahead of exclusive inside tips, interviews, shopping news and special events

Honeymag.com is proud to host a network of over 35 female trend-setting Bloggers who cover style to culture to entertainment, including: Fusicology, The Crème Spot, The Fashion Bomb, Pearl, Styleaholics Night Out, Tired of Being A Pretty Fat Girl, I Like Her Style, A Belle In Brooklyn, Shellie R. Warren, The "B Life", Everyone’s A Critic, Elle Word, Batch Please, Scandalous Beauty, Style Chile, The Make Up Girl, Life After College and Sierra Visions, plus resident Socialites in New York, Los Angeles, Atlanta, Detroit, Washington D.C., Houston, Memphis, Raleigh-Durham N.C., Chicago, Columbus, Jamaica, Paris, Tokyo, Montreal, Jamaica, London, Toronto and Singapore.

Sahara Media Inc.’s mission is to be a leader in supporting multi-cultural based platforms which feature diverse lifestyle resources and career opportunities for the growing market. Honeymag.com is a member of several professional organizations, including NABFEME (National Association of Black Females Executives in Music and Entertainment), WEEN (Women Entertainment Empowerment Network) and NAMIC (National Association of Minorities in Communications). For more information, visit honeymag.com/contactus.php


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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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