Search the Archives of Target Market News


Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

20th anniversary ESSENCE Festival largest ever with more than 550,000 attendees

(July 7, 2014) The ESSENCE Festival wrapped up its 20th anniversary in New Orleans with a record-breaking 550,000 attendees over the Fourth of July weekend. The annual four-day event featured entertainment, empowerment forums, and cultural experiences during the day and the world's best performers each night. More than 80 performing artists appeared on stage including Prince, Mary J. Blige, and Lionel Richie. Some 150 speakers participated in panel discussions including Robin Roberts, Alicia Keys, Steve Harvey and Rev. Al Sharpton.

The ESSENCE Festival has become the place where we come together to revel in culture and connect to our community," said ESSENCE Communications President Michelle Ebanks. "In recognition of our 20 year milestone, we are tremendously proud to have offered more curated content than ever before.”

This year’s ESSENCE Festival was the most expansive to date. Those who were not able to travel to New Orleans were able to take part via livestreams of more than a dozen hours of content. Social media garnered nearly 60,000 tweets using the hashtag #ESSENCEFest, and generated well over 20,000 downloads of the Festival's customized App. For a second consecutive year, MSNBC hosted live coverage from the convention center floor.

Sponsors of the 20th Anniversary ESSENCE Festival include presenting sponsor Coca-Cola and major sponsors Ford, McDonald's, My Black Is Beautiful, StateFarm, Verizon and Walmart.  Superlounge sponsors include Coca-Cola, Ford and Verizon.

Go to Target Market News homepage

African American TV & Video Summit, first targeted TV conference, coming July 21st. Register now!

American Legacy announces plans for black history, culture video streaming site

BET Networks special, 'Stolen Innocence,' examines sexual exploitation of children

Black Cable TV Ratings for Week May 5 - 11 VH1's Love & Hip Hop beats NBA Playoff for top-rated cable show in black homes

Black TV Ratings for Week of May 5 - 11 NBA Playoffs on ABC return to the Top 25 with match between the Heat and Nets

Toyota VP Jim Colon awarded honorary doctorate from Grambling State University

Jeep ads feature Epic Records' new Michael Jackson song in GlobalHue campaign

Radio One reports drop in station revenue, increase shown for internet business

Larry Wilmore signed to replace Stephen Colbert in late-night on Comedy Central

The NBA names Dick Parsons, former Time Warner chairman, interim CEO of L.A. Clippers

Jet, an iconic magazine in the industry and black households, to end publication

Online producer, BlackTree TV, moves to daily television with Soul of the South network deal

McDonald's extends its 365Black Awards program to recognize exceptional teens

REVOLT's Sean Combs makes the case for his channel's value at The Cable Show

Africa Channel announces executive appointments in marketing, programming

Click here for more recent news stories and our news archive



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved                                                                                                                                                                                                                          Supplier Services