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BET Awards again ranks top in cable with adults 18-49 and 7.6 million total viewers
(July 5, 2013) For the second consecutive year, the live premiere of the BET AWARDS on Sunday, June 30, was cable's No.1 award show among adults 18-49. The premiere airing attracted 7.6 million total viewers and accounted for 51% of all social chatter across all of cable, dominating Twitter with nearly ten million tweets.
With an average 4.7 million households tuning in, this blockbuster special is now the No.2 BET telecast of all-time, only behind the BET AWARDS 09 Michael Jackson tribute. Consistently ranking among the top five cable awards shows for the past two years among total viewers, this year's show, which aired from 8:00 p.m.-11:39 p.m. ET/PT, featured performances and appearances by Mariah Carey, Chris Brown, Justin Timberlake, Jamie Foxx, Nicki Minaj, Erykah Badu, Kendrick Lamar, Pharrell, Stevie Wonder and Janelle Monae.
The 106 & PARK pre-show was the No.1 BET evening telecast for the season and the after-party post show was the #1 Sunday late night cable telecast for the season among adults 18-49. The post-show also ranks as the No.2 BET AWARDS post-show telecast ever, only behind the BET AWARDS 09 post show (Michael Jackson tribute year). BET AWARDS 13 was this year's No.2 award show on television among women 18-49 only behind the GRAMMY Awards and posted triple digit time slot gains against this season's Sunday primetime shows.
The live telecast of BET AWARDS 13 dominated the digital and social media world with BET.com breaking an all-time single day record, drawing in more visitors than ever before in the history of the website. Daily unique visitors were up 39% from last year's show while page views increased by 43% and video views were up 142% from last year's day of show.
The first ever BET Experience at L.A. LIVE, produced in partnership with entertainment and sports presentation company AEG, drew 100,000 attendees to the downtown Los Angeles area for an electrifying three days and nights of music, film screenings, seminars, 106 & PARK live tapings, a Taste of Soul food festival, BET GRAMMY Museum exhibit, comedy shows and concerts featuring a-list talent including Beyonce, Miguel, The Roots, J. Cole, Mike Epps, Cedric the Entertainer, Kendrick Lamar, Snoop Dogg, R. Kelly, The Jacksons and New Edition.
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