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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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IMAGES USA hires Barbara C. Williams to be agency's account supervisor

(July 6, 2006) IMAGES USA, a full service multicultural marketing communications company, welcomes Barbara C. Williams as Account Supervisor. In this role, she manages major agency accounts including Amtrak, Wachovia, and Proctor & Gamble, and assists with new business development. Barbara brings more than ten years of both brand management, entrepreneurial, and marketing agency experience to IMAGES USA.
 
About her new position, Barbara states, “This opportunity means a lot to me. I look forward to utilizing my marketing and PR experience to garner results that coincide with the clients’ objectives. Also, I’d like to share my knowledge and skills with IMAGES’ impressive talent.”
 
Prior to joining IMAGES USA, Barbara served as a senior account executive at a direct marketing agency where she managed a fundraising campaign, including direct mail, telemarketing, and direct response TV, for an international advocacy and relief organization.
 
 Also, she served as a Freelance Marketing Consultant, and her clients included T.D. Jakes Ministries/MegaFest 2005 and Griot Soul Recordings where she developed and managed sponsorship initiatives and communication strategies to increase attendance and awareness. Barbara holds a BA in Mass Media Arts and an MBA in Marketing from Clark Atlanta University.
 
IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia. Founded in 1989, IMAGES offers marketing expertise to clients wanting to reach, motivate and influence African-American, Hispanic and Asian consumers.

 The agency’s client roster includes Wachovia, Sprint, Amtrak, America Online, AstraZeneca, National Black Arts Festival, Center for Disease Control and Scientific Games. Additional information on IMAGES USA, including award-winning work and recognitions, can be found at www.imagesusa.net.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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