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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
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The
Week of June 26 – July 2
Summer viewing habits
returns old favorites to black households' top
ten list
(July
6, 2006) With the heart of summer approaching and black viewers changing
their viewing habits, many long time favorite programs made up most of the
top ten list. A newcomer, however, took the top spot for the week between
June and July. “So You Think You Can Dance,” the summer replacement for
“American Idol,” saw both of its telecasts among the most popular shows in
black households according to Nielsen Media Research.
The overall winner for the week was UPN which claimed half of the
positions. The total number of black households watching the top ten
dropped as the July 4th weekend pulled folks away from the
television. The 11.07 million watching was a big drop from the 13.2
million of the previous week.
Rank | Program | Network | Rating | # of Homes
Source:
Nielsen Media Research
Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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