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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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MAAX Awards winners for 2011 to be honored in Chicago August 1st

(July 6, 2010) Target Market News has announced the recipients of the Sixth Annual Marketing to African Americans with Excellence [MAAX] Awards. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. The 2011 recipients are:

Advertising Executive of the Year
Bob McNeil

Media Executive of the Year
Michelle Ebanks
Essence Communications Inc.

Marketing Executive of the Year
Jennifer Jones
Vice President - Diverse Markets
AT&T Mobility and Consumer Markets

Research Executive of the Year
Matthew Barnhill, Jr.
Senior Vice President - Market Research
Black Entertainment Television

Public Relations Executive of the Year
Terrie Williams
Terrie Williams Public Relations

Lifetime Achievement Award
Barry Mayo
Radio One

Lifetime Achievement Award
Don Jackson
Chairman and CEO
Central City Productions

Honorees were selected from candidates recommended by the editors, writers and contributors of Target Market News. Each was considered on the basis of the longevity of their careers, their advocacy of African American marketing and media, and the professional accomplishments that distinguish them within the industry.

“More than ever, we need individuals who will persevere in the face of difficult times and go the extra mile required for success in African-American marketing, media and research,” said Target Market News president, Ken Smikle. “Most of these professionals have received little recognition for their hard work, but all of us have, in some way, benefited from their efforts and examples. We are pleased to honor their success and their contributions and encourage the entire industry to join us in acknowledging them.”

MAAX Awards candidates are considered for recognition on the basis of being African American executives with distinctive careers, and who, throughout the course of their professional careers, have endeavored to promote greater understanding of, growth of, and sensitivity toward, the African American consumer market.

This years’ honorees will be feted on Monday, August 1st at an awards dinner during the Twelfth  Annual MAAX Summit. The event, hosted by Target Market News at the Chicago Wyndham Hotel, is the industry's largest yearly gathering of African American marketing, media and research professionals.

To view a gallery of previous MAAX Award winners click here: MAAX Awards Honorees Gallery

Go to Target Market News homepage

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Essence Music festival hitting right notes for cable networks

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Black Heritage Network expects seven million subscribers by December launch

BET Awards 2011 was biggest in channel's history with 7.7 million watching

Eight new African American research studies to be unveiled at MAAX Summit

Click here for more recent news stories and our news archive



New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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