Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
MAAX Awards winners for 2011 to be
honored in Chicago August 1st
(July 6, 2010) Target Market News has announced the recipients of the
Sixth Annual Marketing to African Americans with Excellence [MAAX]
Awards. The awards program annually recognizes the contributions,
innovations and exceptional performance of African American
professionals in the fields of marketing, advertising, media, public
relations and consumer research. The 2011 recipients are:
Advertising Executive of the Year
Media Executive of the Year
Essence Communications Inc.
Marketing Executive of the Year
Vice President - Diverse Markets
AT&T Mobility and Consumer Markets
Research Executive of the Year
Matthew Barnhill, Jr.
Senior Vice President - Market Research
Black Entertainment Television
Public Relations Executive of the Year
Terrie Williams Public Relations
Lifetime Achievement Award
Lifetime Achievement Award
Chairman and CEO
Central City Productions
Honorees were selected from candidates recommended by the editors,
writers and contributors of Target Market News. Each was considered on
the basis of the longevity of their careers, their advocacy of African
American marketing and media, and the professional accomplishments that
distinguish them within the industry.
“More than ever, we need individuals who will persevere in the face of
difficult times and go the extra mile required for success in
African-American marketing, media and research,” said Target Market News
president, Ken Smikle. “Most of these professionals have received little
recognition for their hard work, but all of us have, in some way,
benefited from their efforts and examples. We are pleased to honor their
success and their contributions and encourage the entire industry to
join us in acknowledging them.”
MAAX Awards candidates are considered for recognition on the basis of
being African American executives with distinctive careers, and who,
throughout the course of their professional careers, have endeavored to
promote greater understanding of, growth of, and sensitivity toward, the
African American consumer market.
This years’ honorees will be feted on Monday, August 1st at an awards
dinner during the Twelfth Annual MAAX Summit. The event, hosted by
Target Market News at the Chicago Wyndham Hotel, is the industry's
largest yearly gathering of African American marketing, media and
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...