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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Time Warner Cable picks winners in contest to host African American talk show

(June 30, 2011) Time Warner Cable has announced the winners of a three-month-long contest to find the next generation of television personalities who will host segments of the debut season of TWC's new talk show premiering this fall on TWC On Demand.

The winners were among hundreds of contestants who took part in casting calls in Charlotte, New York, Dallas and Los Angeles or who uploaded audition videos to the "Born to Shine" Facebook page. The winners are: Kornelius Bascombe of Raleigh, N.C., Carmela King of Dallas, T.X., Isis McKenzie of Los Angeles, C.A. and Ashlei Stevens of Brooklyn, N.Y.

The groundbreaking new program will spotlight African Americans who are paving the way in entertainment, in sports, and in their communities. As part of a company-wide multi-platform campaign, the talk show hopes to inspire others by providing diverse images on television.

The contestants auditioned at the casting calls in front of celebrity judges including actress, producer and singer Tatyana Ali, American Idol winner Ruben Studdard, hip hop artist Q-Tip, Grammy-nominated jazz artist Lalah Hathaway, BET's "106 and Park" host Rocsi, and legendary rap-duo Kid 'n Play.

"Time Warner Cable launched 'Born to Shine' to empower individuals by giving them an opportunity to demonstrate why they should be in the spotlight, while highlighting trailblazing African Americans in entertainment, sports, music, and the community," said Marisol Martinez, Senior Director of Target Marketing for Time Warner Cable. "We're excited to provide Kornelius, Carmela, Isis and Ashlei with the chance to pursue their personal passions while filling a void on television. Our winners are extremely talented. We just may have found the next Oprah!"

"TV One is especially excited to support Time Warner Cable, in its efforts to help diversify television programming, by developing a talk show that truly illuminates the impact African Americans continue to make in the entertainment industry," said Michelle Rice, Executive Vice President of affiliate sales and marketing, TV One, a cable network targeting African-American adults. "This type of content resonates well with the African-American community and will certainly entertain and encourage viewers."

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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