Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
One Solution collaborate on campaign to inspire African American
(July 5, 2011) AT&T and One Solution, the integrated corporate marketing
arm of TV One and Radio One, have joined forces on a new consumer
awareness campaign to bring the AT&T Rethink Possible tagline to life.
This cross-platform campaign is designed to engage and inspire consumers
to rethink what is achievable in their own lives.
The campaign utilizes an online sweepstakes, "Imagine the Impossible,"
at BlackPlanet.com and televised vignettes featuring four interviews of
influential African Americans who are changing the world we live in and
demonstrating limitless potential. Iconic Achievers can be seen on TV
One with exclusive content available at att.net/iconicachievers, U-verse
Free On Demand, or U-verse Mobile App.
"We are glad to partner with One Solution because of their reach in the
African American community, one of AT&T's key diverse markets for
growth," said Jennifer Jones, vice president, AT&T Diverse Markets.
"This campaign brings to life our Rethink Possible brand philosophy
through inspiring, culturally relevant content that encourages consumers
to imagine endless possibilities."
Profiled in the in the Iconic Achievers vignettes are R&B singer,
songwriter, actor, former fashion model, and now author Tyrese Gibson;
Jennifer Jones Austin, senior vice president of Community Investment for
the United Way of New York City; Mario Armstrong, a lifestyle technology
entrepreneur and blogger who is working to educate people to leverage
technology; and playwright Lynn Nottage, whose work includes a Pulitzer
Prize-winning play Ruined that is being produced into a film by Oprah's
Harpo Productions and HBO.
AT&T and One Solution selected these individuals because they embody the
spirit of Rethink Possible. The Iconic Achievers vignette series will
run in 30-second spots on TV One with special excerpts on
tvoneonline.com and BlackPlanet.com. The full 15-30 minute interviews of
Gibson, Jones Austin, Armstrong, and Nottage are available exclusively
on the AT&T U-verse platforms.
"We are very proud to join with AT&T on this unique and innovative
partnership," said TV One and Radio One Chief Revenue Officer Keith
Bowen. "It's a campaign that really speaks to the African American
consumer with simple, yet powerful and aspirational messages, via some
of the most effective traditional and social media platforms designed
specifically to reach African Americans."
The "Imagine the Impossible" online sweepstakes, which is presented by
AT&T, gives consumers and BlackPlanet.com members the opportunity to
enter for a chance to win $500 or a lunch date with one of the four
influential African Americans by submitting their personal stories of
how they beat adversity through hard work and dedication, or the use of
technology. The online sweepstakes ends August 25, 2011. For official
contest rules, visit
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...