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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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AT&T, One Solution collaborate on campaign to inspire African American achievement

(July 5, 2011) AT&T and One Solution, the integrated corporate marketing arm of TV One and Radio One, have joined forces on a new consumer awareness campaign to bring the AT&T Rethink Possible tagline to life. This cross-platform campaign is designed to engage and inspire consumers to rethink what is achievable in their own lives.

The campaign utilizes an online sweepstakes, "Imagine the Impossible," at BlackPlanet.com and televised vignettes featuring four interviews of influential African Americans who are changing the world we live in and demonstrating limitless potential. Iconic Achievers can be seen on TV One with exclusive content available at att.net/iconicachievers, U-verse Free On Demand, or U-verse Mobile App.  

"We are glad to partner with One Solution because of their reach in the African American community, one of AT&T's key diverse markets for growth," said Jennifer Jones, vice president, AT&T Diverse Markets. "This campaign brings to life our Rethink Possible brand philosophy through inspiring, culturally relevant content that encourages consumers to imagine endless possibilities."

Profiled in the in the Iconic Achievers vignettes are R&B singer, songwriter, actor, former fashion model, and now author Tyrese Gibson; Jennifer Jones Austin, senior vice president of Community Investment for the United Way of New York City; Mario Armstrong, a lifestyle technology entrepreneur and blogger who is working to educate people to leverage technology; and playwright Lynn Nottage, whose work includes a Pulitzer Prize-winning play Ruined that is being produced into a film by Oprah's Harpo Productions and HBO.

AT&T and One Solution selected these individuals because they embody the spirit of Rethink Possible. The Iconic Achievers vignette series will run in 30-second spots on TV One with special excerpts on tvoneonline.com and BlackPlanet.com. The full 15-30 minute interviews of Gibson, Jones Austin, Armstrong, and Nottage are available exclusively on the AT&T U-verse platforms.  

"We are very proud to join with AT&T on this unique and innovative partnership," said TV One and Radio One Chief Revenue Officer Keith Bowen. "It's a campaign that really speaks to the African American consumer with simple, yet powerful and aspirational messages, via some of the most effective traditional and social media platforms designed specifically to reach African Americans."

The "Imagine the Impossible" online sweepstakes, which is presented by AT&T, gives consumers and BlackPlanet.com members the opportunity to enter for a chance to win $500 or a lunch date with one of the four influential African Americans by submitting their personal stories of how they beat adversity through hard work and dedication, or the use of technology. The online sweepstakes ends August 25, 2011. For official contest rules, visit http://groups.blackplanet.com/Imagine_the_impossible.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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