BET Awards drew largest black audience ever for a cable telecast

(June 30, 2006) The 2006 BET Awards telecast drew its largest audience ever, according to data from Nielsen media Research. Among African-Americans, the program now stands as the Number 1 cable telecast of all time with a 31.94 rating in black households. 

Overall the telecast scored an impressive 4.92 rating within BET’s coverage universe which translates to 6.6 million viewers or 4.1 million households.  The numbers catapulted the BET Awards ahead of this year’s airing of MTV Movie Awards, TV Land Awards and TNT’s carriage of the Screen Actors Guild Awards. 

BET’s lead-in and post-show programming also delivered impressive results.  The 106 & Park Live from The Red Carpet pre-show cranked out a 1.7 rating (1.4 million households, 1.4 million viewers), easily its most-watched telecast in nearly five years.  The BET News Black Carpet wrap-up show sizzled with a 2.5 rating (2.1 million households, 2.9 million viewers) to become the most-watched BET News program over the past year. 

“This show was filled with so many amazing performances and unforgettable moments, I would have trouble calling out my personal favorite,” said BET Chairman and CEO Debra Lee.  “For our viewers, this has easily become the most popular of all awards shows.  It’s a fantastic way for BET to celebrate the greatness of African-Americans.”

BET President of Entertainment Reginald Hudlin added, “Have Prince and Stevie Wonder ever performed together in public before?  No.  Has Janet Jackson ever reunited with her Good Times cast before?  No.  Has Eminem ever rapped an exclusive verse just for a television show?  No.  These are just a few of the historical moments that happened on the BET Awards.”

An encore showing of the BET Awards can be seen on Tuesday, July 4 at 8 p.m. ET/PT.


Go to Target Market News homepage

 

  JUST 1 WEEK AWAY! 
Early Bird Rate Extended!
Save $100 – Register Now



Hear presentations from:

Arbitron Inc.
E. Morris Communications
Ethnic Print Media Group
GlobalHue
Hunter-Miller Group
Media Economics Group
Nia Enterprises
Nsights Worldwide LLC
Scarborough
Target Market News
U.S. Census Bureau
...and more

Registration fee includes
admission to
 The  First Annual


Click here to register
and buy dinner tickets


_____________________________________________________________________________________


Click here to read more

________________________

 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news