Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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conference puts issue of advertising in the Black Press front and center
Jasmyne A. Cannick
NNPA National Correspondent (June
30, 2011) Led by NNPA Chairman and Sentinel publisher Danny Bakewell
Sr., publishers of over 200 Black newspapers from all over the country
gathered at Chicago's legendary Drake Hotel for several days of robust
conversations on the future of the National Newspaper Publishers
Association, also known as the Black Press of America.
NNPA publishers made history when Mr. Bakewell announced a historic new
partnership between Nielsen and the NNPA that will produce an annual
report entitled the NNPA Nielsen State of the African-American Consumers
Report with its inaugural release to take place later this year at the
Congressional Black Caucus Foundation Conference in Washington D.C.
"This report will be able to put into black and white and more
importantly quantitative data the shopping habits and spending power of
Blacks in America," remarked Mr. Bakewell.
Spearheaded on the Nielsen side by Vice-President of Public Affairs
Cheryl Pearson-McNeil, who says that, "over the next three years the
report will be issued in September at the CBC conference and it will
provide America with a snapshot of the African-American consumer in one
report. This is a first for Nielsen and we're very excited because we've
never ever done anything like this before, but we understand the
importance of having this information available."
"While a lot of our readers appreciate our editorial coverage of Black
America," explains Mr. Bakewell, "many have no idea that what they're
reading is just one part of what it takes to put out a newspaper. "The
partnerships and relationships that the Black Press hold with corporate
America is key to making sure that we are able to share the
African-American experience. The Nielsen partnership is just one example
of such a relationship."
NNPA corporate partners representing Ford, GM, Nielsen and Wells Fargo
attended the Chicago conference and participated in a conversation led
by Mr Bakewell on the future of these partnerships.
"The Black Press is tried, tested, and true when it comes to Black
America," explained Mr. Bakewell. "African-Americans trust us and our
partners and that results in increased brand loyalty for our partners."
Nationally syndicated journalist George Curry moderated a discussion
with some of America's leading advertising agencies that specialize in
African-American marketing including the Chicago-based Burrell's
Communications, Carol H. Williams Advertising, Flowers Communications,
GlobalHue, and Uniworld Group.
Additionally, NNPA hosted its annual coveted Merit Awards for publishing
and editorial excellence. This year's winners included The Miami Times
for General Excellence, the New Pittsburgh Courier received the Robert
S. Aboott Best Editorial Award, and the Final Call's Akbar Muhammad took
home the Emory O. Jackson Best Column Writing. At the conclusion of the
four-day conference NNPA's body of publishers voted on a new board of
directors and executive committee resulting in the passing of the
leadership mantle from Chairman Danny Bakewell Sr. to Arizona Informant
publisher and former state legislator the Honorable Cloves Campbell Jr.
Mr. Bakewell who has served at the helm of NNPA for the past two years
declined to run for re-election in an effort to focus on growing his two
newspapers, the Los Angeles Sentinel and the L.A. Watts Times as well as
spend more time with his family.
Although Mr. Bakewell is no longer the organization's president, he
still plans on being actively involved in NNPA and is both delighted and
excited at Mr. Campbell assuming the leadership role for NNPA.
"Cloves will be an excellent leader for NNPA," said Mr. Bakewell. "Over
the past two years I'd hoped to lay a foundation for this eventual
passing of the mantle so that the next president would inherit an NNPA
that was both financially secure and stronger than when I assumed the
role. I think that through my work and the work of NNPA's board and
member publishers that's been accomplished."
NNPA's other elected officers include the Atlanta Inquirer's John Smith
as 1st Vice-Chair, Mollie Finch Belt publisher of the Dallas Examiner as
2nd Vice-Chair, Cleretta Blackmon with the Mobile Beacon in Alabama as
Secretary, and Yvonne Coleman, publisher of the Louisville Defender
serving as Treasurer. Each executive committee officers will serve for
"We're going to go continue with what Danny [Bakewell] started in terms
of advertising and in terms of being a voice for the African-American
community," said Mollie Finch Belt, publisher of the Dallas Examiner.
Atlanta Inquirer publisher John B. Smith Sr. said that he gives kudos to
Mr. Bakewell for his outstanding leadership.
"Mr. Bakewell's leadership is unparalleled to any previous
administration including my own and this is in part due to all of the
wonderful things he has done for the NNPA." He continues, "Danny
Bakewell has been outstanding leader and he has taken all of us members
of the Black Press to unprecedented heights. Though he has passed the
baton to a younger generation his stalwart support is evident by the
character that we all possess going forward in growing NNPA and by our
willingness to become better chaplains for the better good as well as to
remain vigilant in our efforts to promote our beloved communities.
The leadership that Cloves Campbell Jr. will exhibit will be
unprecedented in the 61-year history of NNPA. We have one of the best
teams that has ever been assembled since NNPA started in1940 and through
Mr. Campbell's leadership we'll see a stronger federation of newspapers
for years to come."
Outgoing Chair of the NNPA Foundation and publisher of the Crusader
Newspapers in Chicago, Illinois and Gary, Indiana Dorothy R Leavell
said, "We were devastated upon first receiving the news that Mr.
Bakewell wasn't running for re-election—and there were those of us
including myself who wondered whether Cloves [Campbell Jr.] was mature
enough to handle the position. But my doubts vanished when I first heard
him speak. Cloves showed us older publishers that he has respect for us
and our history. In Cloves, I see the wisdom that he's learned from
being involved with NNPA and the vigor and energy that comes with being
a young man with fresh legs. The guidance that Mr. Bakewell will provide
him through this transition period will help him succeed and I am
assured that we are in safe hands. I pledge my full support to him."
On Mr. Bakewell's leaving the Chairmanship she continued, "We all just
want to thank Danny Bakewell for his two years of service as he has
certainly set a high bar for anyone following in his footsteps."
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...