Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
41.1 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
U.S. Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
Copyright (c)
2011 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black Cable TV Ratings for Week of June 20 - 26 BET
Awards set an audience record with 7 million black viewers (June
30, 2011) The 2011 BET Awards attracted a total audience of 7.7 million,
with 90 percent of them being black households. That's an eight percent
gain over last year's audience for the prime time special, making it one
of the top three programs on all of cable.
While the Awards pushed BET to new heights, the most watched cable
network for the week was the Disney Channel. Thanks to young viewers
home for the summer, Disney had 11.3 million viewers for 10 of its Top
25 shows. BET claimed 10 million for four of its programs. TBS took
third with 4.7 million for four shows on the chart.
According to Nielsen, the total number of viewers for the Top 25's most
popular shows in black homes was 34.9 million. That's an increase of 34
percent over the previous week, thanks almost exclusively to the BET
Awards.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
BET AWARDS SHOW
BET
28.7
40.8
6,932
2
SINGLE LADIES
VH1
8.4
12.2
1,529
3
BASKETBALL WIVES 3
VH1
7.2
11.3
1,246
4
BASKETBALL WIVES 3
VH1
6.2
8.7
1,181
5
WWE ENTERTAINMENT
USA
5.9
8.3
1,427
6
HAWTHORNE
TNT
5.8
8.2
1,056
7
NBA DRAFT L
ESPN
5.7
8.8
1,102
8
HOUSE OF PAYNE
TBS
5.7
8.4
1,302
9
FRIENDS FOR CHANGE GAMES
DISNEY
5.4
9.0
1,458
10
HOUSE OF PAYNE
TBS
5.4
7.9
1,254
11
BET MOVIE OF THE WEEK
BET
5.3
8.7
1,084
12
HOUSE OF PAYNE
TBS
5.2
7.6
1,178
13
WWE ENTERTAINMENT
USA
5.2
7.5
1,264
14
A.N.T. FARM
DISNEY
5.0
8.6
1,219
15
TOYA: A FAMILY AFFAIR
BET
4.8
6.9
1,022
16
BET MOVIE OF THE WEEK
BET
4.8
8.4
1,010
17
MY BABYSITTERS A VAMPIRE
DISNEY
4.8
7.1
1,133
18
PHINEAS AND FERB
DISNEY
4.7
7.7
1,390
19
HOUSE OF PAYNE
TBS
4.6
7.0
1,028
20
FRIENDS FOR CHANGE GAMES
DISNEY
4.4
7.7
998
21
SO RANDOM
DISNEY
4.4
6.9
1,044
22
FISH HOOKS
DISNEY
4.3
6.8
1,111
23
WIZARDS OF WAVERLY PLACE
DISNEY
4.2
7.6
1,057
24
GOOD LUCK CHARLIE - LN
DISNEY
4.2
6.6
1,120
25
GOOD LUCK CHARLIE
DISNEY
4.2
6.1
847
Source: Nielsen Media Research. Ranked by share of audience watching.
Based on live and same day viewing. Number of viewers shown in thousands
(1,000 = 1 million). Representing more than 13.45 million television
households in the U.S., the African-American television audience is the
largest minority segment in Nielsen's measurement samples. All times
eastern.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
billion in
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...
Story continued...
African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News.. 
