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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of June 20 - 26
BET Awards set an audience record with 7 million black viewers

(June 30, 2011) The 2011 BET Awards attracted a total audience of 7.7 million, with 90 percent of them being black households. That's an eight percent gain over last year's audience for the prime time special, making it one of the top three programs on all of cable.

While the Awards pushed BET to new heights, the most watched cable network for the week was the Disney Channel. Thanks to young viewers home for the summer, Disney had 11.3 million viewers for 10 of its Top 25 shows. BET claimed 10 million for four of its programs. TBS took third with 4.7 million for four shows on the chart.

According to Nielsen, the total number of viewers for the Top 25's most popular shows in black homes was 34.9 million. That's an increase of 34 percent over the previous week, thanks almost exclusively to the BET Awards.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

BET AWARDS SHOW

BET

28.7

40.8

6,932

2

SINGLE LADIES

VH1

8.4

12.2

1,529

3

BASKETBALL WIVES 3

VH1

7.2

11.3

1,246

4

BASKETBALL WIVES 3

VH1

6.2

8.7

1,181

5

WWE ENTERTAINMENT

USA

5.9

8.3

1,427

6

HAWTHORNE

TNT

5.8

8.2

1,056

7

NBA DRAFT               L

ESPN

5.7

8.8

1,102

8

HOUSE OF PAYNE

TBS

5.7

8.4

1,302

9

FRIENDS FOR CHANGE GAMES

DISNEY

5.4

9.0

1,458

10

HOUSE OF PAYNE

TBS

5.4

7.9

1,254

11

BET MOVIE OF THE WEEK

BET

5.3

8.7

1,084

12

HOUSE OF PAYNE

TBS

5.2

7.6

1,178

13

WWE ENTERTAINMENT

USA

5.2

7.5

1,264

14

A.N.T.  FARM

DISNEY

5.0

8.6

1,219

15

TOYA: A FAMILY AFFAIR

BET

4.8

6.9

1,022

16

BET MOVIE OF THE WEEK

BET

4.8

8.4

1,010

17

MY BABYSITTERS A VAMPIRE

DISNEY

4.8

7.1

1,133

18

PHINEAS AND FERB

DISNEY

4.7

7.7

1,390

19

HOUSE OF PAYNE

TBS

4.6

7.0

1,028

20

FRIENDS FOR CHANGE GAMES

DISNEY

4.4

7.7

998

21

SO RANDOM

DISNEY

4.4

6.9

1,044

22

FISH HOOKS

DISNEY

4.3

6.8

1,111

23

WIZARDS OF WAVERLY PLACE

DISNEY

4.2

7.6

1,057

24

GOOD LUCK CHARLIE - LN

DISNEY

4.2

6.6

1,120

25

GOOD LUCK CHARLIE

DISNEY

4.2

6.1

847

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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