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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of June 20 - 26
TV viewing for Top 25 shows in black households way behind cable's audience

(June 29, 2011) Black TV viewers are shifting their attention to summer activities and new cable offerings. Thank goodness for the final rounds on the talent competition shows. NBC's "The Voice" took No.1 on the Top 25 and was one of only eight shows that attracted a million or more black viewers.

Thanks to The Voice, NBC passed CBS and took the No.1 spot on the Top 25, with eight of its top shows attracting 8.4 million. CBS was second with eight million for 10 shows. ABC was a distant third with 3.5 million tuning in four programs on the chart.

Nielsen said that the total number of viewers for the Top 25 shows in black households inched up 5.2 percent over the previous week to 23.2 million. That's 33 percent behind cable TV's audience for the same week

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

VOICE

NBC

6.2

3.4

1,292

2

SO YOU THINK CN DANCE-THU

FOX

6.0

3.2

1,204

3

AMERICA'S GOT TALENT 6/22

NBC

5.8

3.4

1,277

4

LAW & ORDER:LA

NBC

5.7

2.6

996

5

SO YOU THINK CN DANCE-WED

FOX

5.6

2.8

1,041

6

AMERICA'S GOT TALENT-WED

NBC

5.5

3.2

1,195

7

AMERICA'S GOT TALENT-TUE

NBC

5.4

2.9

1,073

8

NCIS: LOS ANGELES

CBS

5.4

2.6

984

9

VOICE:RESULTS SHOW

NBC

5.3

2.7

1,023

10

WIPEOUT-THURS

ABC

4.8

2.7

1,008

11

CRIMINAL MINDS

CBS

4.8

2.3

879

12

CSI: NY

CBS

4.8

2.3

861

13

FLASHPOINT

CBS

4.7

2.3

854

14

BLUE BLOODS WEDNESDAY

CBS

4.6

2.2

812

15

60 MINUTES

CBS

4.5

2.0

766

16

WIPEOUT-TUES

ABC

4.5

2.4

903

17

CSI

CBS

4.4

2.1

789

18

MENTALIST, THE

CBS

4.4

2.1

793

19

NEWS SP RP:OBMA-ADDRSS

CBS

4.4

2.0

760

20

PRES OBAMA'S ADDRESS-ABC

ABC

4.3

2.1

806

21

BLUE BLOODS

CBS

4.3

2.0

741

22

NCIS

CBS

4.3

2.1

780

23

NBC NEWS SP RPT 6/22

NBC

4.3

2.1

802

24

AMERICA'S GOT TALENT-MON

NBC

4.2

2.1

782

25

101 WAYS TO LEAVE GM SHOW

ABC

4.1

2.2

830

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for previous week's Top 25 TV chart


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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