Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
41.1 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
U.S. Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
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2011 by Target Market News Inc. All rights reserved
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Black
TV Ratings for Week of June 20 - 26 TV
viewing for Top 25 shows in black households way behind cable's audience
(June 29, 2011) Black TV viewers are shifting their attention to summer
activities and new cable offerings. Thank goodness for the final rounds
on the talent competition shows. NBC's "The Voice" took No.1 on the Top
25 and was one of only eight shows that attracted a million or more
black viewers.
Thanks to The Voice, NBC passed CBS and took the No.1 spot on the Top
25, with eight of its top shows attracting 8.4 million. CBS was second
with eight million for 10 shows. ABC was a distant third with 3.5
million tuning in four programs on the chart.
Nielsen said that the total number of viewers for the Top 25 shows in
black households inched up 5.2 percent over the previous week to 23.2
million. That's 33 percent behind cable TV's audience for the same week
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
1
VOICE
NBC
6.2
3.4
1,292
2
SO YOU THINK CN DANCE-THU
FOX
6.0
3.2
1,204
3
AMERICA'S GOT TALENT 6/22
NBC
5.8
3.4
1,277
4
LAW & ORDER:LA
NBC
5.7
2.6
996
5
SO YOU THINK CN DANCE-WED
FOX
5.6
2.8
1,041
6
AMERICA'S GOT TALENT-WED
NBC
5.5
3.2
1,195
7
AMERICA'S GOT TALENT-TUE
NBC
5.4
2.9
1,073
8
NCIS: LOS ANGELES
CBS
5.4
2.6
984
9
VOICE:RESULTS SHOW
NBC
5.3
2.7
1,023
10
WIPEOUT-THURS
ABC
4.8
2.7
1,008
11
CRIMINAL MINDS
CBS
4.8
2.3
879
12
CSI: NY
CBS
4.8
2.3
861
13
FLASHPOINT
CBS
4.7
2.3
854
14
BLUE BLOODS WEDNESDAY
CBS
4.6
2.2
812
15
60 MINUTES
CBS
4.5
2.0
766
16
WIPEOUT-TUES
ABC
4.5
2.4
903
17
CSI
CBS
4.4
2.1
789
18
MENTALIST, THE
CBS
4.4
2.1
793
19
NEWS SP RP:OBMA-ADDRSS
CBS
4.4
2.0
760
20
PRES OBAMA'S ADDRESS-ABC
ABC
4.3
2.1
806
21
BLUE BLOODS
CBS
4.3
2.0
741
22
NCIS
CBS
4.3
2.1
780
23
NBC NEWS SP RPT 6/22
NBC
4.3
2.1
802
24
AMERICA'S GOT TALENT-MON
NBC
4.2
2.1
782
25
101 WAYS TO LEAVE GM SHOW
ABC
4.1
2.2
830
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
billion in
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...
Story continued...
African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News.. 
