Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Essence Music Festival hitting right notes for cable networks By Thomas Umstead
Multichannel News (June 29, 2011) The 17th annual Essence Music Festival will have a
decidedly cable flavor as several networks will look to build brand
awareness among the more than 500,000 mostly African-American women
expected to flock to New Orleans this weekend for the popular event.
Networks such as Black Entertainment Television, VH1, TV One, WE TV, TNT
and TBS will showcase their programming talent during the July 1-3
event, which will feature as its main attraction live musical
performances from such top acts as Usher, Jennifer Hudson, Fantasia,
Boyz II Men, Kanye West, Jill Scott, Chaka Kahn, New Edition and Mary J.
With African Americans watching more television than any other ethnic
group and with African-American buying power expected to reach $1.2
trillion by 2013, executives say the festival provides an opportunity to
reach an important audience segment. Cable networks will give festival
attendees a chance to meet and greet talent from their respective shows
via booth visits and panel discussions.
"At the festival people get to come real close to celebrities and get
autographs signed by them … it's a great event for our talent as well as
for the people that attend," said Johnathan Rodgers, CEO of TV One,
which will tape portions of the festival to air on the African-American
targeted network in August.
WE TV, which has participated in the festival since 2009, will feature
the starts of reality series Braxton Family Values as part of its
Festival presence. Rosie Pisani, WE's senior vice president of
marketing, said the festival provides opportunities to connect with its
growing African American female audience.
"With the recent success of [original reality series] Braxton Family
Values and [Sinbad: It's Just Family] We TV's programming is really
resonating with the audience, so it's another opportunity to be out
there and connect with the African-American viewer," said Pisani. The
network will also feature the network's newest on-air personality and
wedding planner Diann Valentine, who will give attendees a sneak peek
of the network's new series I Do Over premiering next month.
Turner will bring more than 12 TBS and TNT performers to its fifth
appearance at the Essence Music Festival, including Garcelle Beauvais
(TNT's Franklin & Bash), Aldis Hodge (TNT's Leverage,) Keshia Knight
Pulliam and Lance Gross (TBS' Tyler Perry's House of Payne) and Terry
Crews and Essence Atkins (TBS' Are We There Yet?).
The company will also offer attendees an "All Access" promotional
experience ranging from TNT and TBS signage at the New Orleans airport
to social media activities at its dedicated festival website
where online users can participate in live stream Q&A sessions with
talent appearing at the event.
"It's an incredibly passionate and loyal group that come to the festival
every year," said Tricia Melton, senior vice president of entertainment
marketing for TBS, TNT and Turner Classic Movies. "It gives an
opportunity for both TNT and TBS to make their brands incredibly
relevant; to showcase the breadth and depth of talent that we believe
appeals to this audience and fan base; and to allow us to create really
sustainable connections with this audience."
Executives say the Essence Music Festival will continue to attract cable
networks in the years to come as more cable networks look to reach
African American viewers.
"Other cable networks have started to notice the Essence Music Festival,
particularly as the African American audience has become more important
to them," said Nigel Cox-Hagan, VH1's executive vice president of
creative and marketing. The network will mark its fourth year at the
festival by showcasing the cast of its reality series Basketball Wives,
who will among other things participate in a round-table discussion on
images within reality television.
"We feel that that's really important that our fans get to interact and
have an authentic experience with the stars of our show and we're
delighted with that opportunity," Cox-Hagan added.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...