Advertising & PR News
TV & Cable News
People in the
Company Bios and
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
TV One wins three
gold awards in its first foray into the Promax Awards competition
28, 2006) In the two-year-old network’s first year to enter the
prestigious PROMAX Awards competition, TV One took home three Gold Awards
this week during the association of entertainment marketers, promoters and
designers’ recent annual conference in New York
TV One took home Gold Awards in cable network categories for Interstitial/Promotainment
– Movies (The Cool Factor – “Defiant Ones”); On-Air Sales Promotion (The
Cool Factor – “She’s Gotta Have It”); and for its Use of Original Music
Composition for a Promo (TV One Image Campaign).
“I am honored that, as such a young network, we were even considered, much
less honored with Gold Awards,” said TV One Executive Vice President for
Marketing and Creative Services Susan Banks. “It’s a real tribute to our
small, but incredibly hard-working team of professionals at TV One, and
the management of the network that allow us to be creative in our mission
to reach out to the underserved adult African American audience.”
The PROMAX Awards are presented to companies and individuals whose work is
judged by a panel of promotion and marketing professionals to be of
exceptional quality as well as accomplished specific marketing objectives.
In all, awards were given in more than 170 categories to local television,
networks, cable, interactive media, radio, program syndication and
international. A complete list of the Award winners is available online
PROMAX is the international association of promotion and marketing
professionals in the electronic media, dedicated to advancing the role and
increasing the effectiveness of promotion and marketing industry, related
industries and the academic community. BDA is the sister organization of
PROMAX and represents broadcast graphic designers.
Go to Target Market News
JUST 1 WEEK AWAY!
Early Bird Rate Extended!
Save $100 – Register Now
Hear presentations from:
E. Morris Communications
Ethnic Print Media Group
Media Economics Group
Nsights Worldwide LLC
Target Market News
U.S. Census Bureau
Registration fee includes
Click here to
and buy dinner tickets
Click here to read more
Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
The trade publication for
in-depth coverage of Black
and Media news