TV One wins three gold awards in its first foray into the Promax Awards competition

(June 28, 2006) In the two-year-old network’s first year to enter the prestigious PROMAX Awards competition, TV One took home three Gold Awards this week during the association of entertainment marketers, promoters and designers’ recent annual conference in New York

TV One took home Gold Awards in cable network categories for Interstitial/Promotainment – Movies (The Cool Factor – “Defiant Ones”); On-Air Sales Promotion (The Cool Factor – “She’s Gotta Have It”); and for its Use of Original Music Composition for a Promo (TV One Image Campaign).

“I am honored that, as such a young network, we were even considered, much less honored with Gold Awards,” said TV One Executive Vice President for Marketing and Creative Services Susan Banks. “It’s a real tribute to our small, but incredibly hard-working team of professionals at TV One, and the management of the network that allow us to be creative in our mission to reach out to the underserved adult African American audience.”

The PROMAX Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals to be of exceptional quality as well as accomplished specific marketing objectives. In all, awards were given in more than 170 categories to local television, networks, cable, interactive media, radio, program syndication and international. A complete list of the Award winners is available online at: www.promax.tv/awards.

PROMAX is the international association of promotion and marketing professionals in the electronic media, dedicated to advancing the role and increasing the effectiveness of promotion and marketing industry, related industries and the academic community. BDA is the sister organization of PROMAX and represents broadcast graphic designers.


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As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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