HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

Black Heritage Network expects seven million subscribers by December launch

By John Eggerton  
Multichannel News
(June 24, 2011) A group of investors including former FCC Commissioner Tyrone Brown, TIAA-CREF CEO Roger Ferguson, syndicated columnist Clarence Page and former GE and NBC exec Paul Besson, are backing the launch of a new nonfiction programming based African American-targeted cable and satellite net, the Black Heritage Network.

According to former WUSA-TV GM Richard Reingold, who will be CEO of the new net, BHN is in "serious" talks with the major distributors and expects to have about seven million subs at launch, which is targeted for December of this year.

One series already in the works is Basketballs' Best in cooperation with the NBA. "We have the strong support of [NBA] Commissioner David Stern," said Reingold. It also has a licensing agreement with CBS News. "We have access to a large portion of the CBS News library," he says, but it will also put that content in context with updated commentary. "So, if it is the march on Washington somebody knows what was going on in America in 1963." BHN is branding the content as "life in the moment."

The network will combine original programs with updated "classic material," all of it reality and/or history programming rather than scripted -- it will have some "classic movies" with "cultural relevance." Reingold describes it as a mix of Discovery and History Channel targeted at a "slightly older, educated, affluent audience" than its competition." He calls its target the upper end of the 25-54 African demo and 50-plus, which he says is where the money is.

Unlike the just-launched Bounce TV, the network will is targeted at cable and satellite operators rather than digital multicast channels, says Reingold.

TV producer Charles Grinker is co-founder and creative director; Genia Edelman formerly of the Gospel Music Channel, will be senior VP of national distribution; and Tony Ducret will be director of programming and production.

Reingold likened the channel to Fox News, but only in the sense that it is targeting an audience he thinks is not currently being served.

Go to Target Market News homepage


RECENT STORIES
BET Awards 2011 was biggest in channel's history with 7.7 million watching

Eight new African American research studies to be unveiled at MAAX Summit

Steed Media, American Airlines team up on BlackAtlas.com interactive effort

Black TV Ratings for Week of June 13 - 19 Summer arrives and black TV viewers abandon repeats of favorite shows

BET Networks names Vicky Free Executive Vice President of Marketing

comScore ranks Interactive One's sites as having 4.3 million unique visitors a month

Byron Allen to launch new HD channel targeted to African-Americans

Study: Blacks more likely than whites to support causes and social issues online

Nielsen: Blacks watching more video on mobile phones than any other group

Black Cable TV Ratings for Week of June 6 - 12 Early summer viewing on cable leans towards reality and comedy favorites

Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________