Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Black Heritage Network expects seven million subscribers by December
By John Eggerton
Multichannel News (June 24, 2011) A group of investors including former FCC
Commissioner Tyrone Brown, TIAA-CREF CEO Roger Ferguson, syndicated
columnist Clarence Page and former GE and NBC exec Paul Besson, are
backing the launch of a new nonfiction programming based African
American-targeted cable and satellite net, the Black Heritage Network.
According to former WUSA-TV GM Richard Reingold, who will be CEO of the
new net, BHN is in "serious" talks with the major distributors and
expects to have about seven million subs at launch, which is targeted
for December of this year.
One series already in the works is Basketballs' Best in cooperation with
the NBA. "We have the strong support of [NBA] Commissioner David Stern,"
said Reingold. It also has a licensing agreement with CBS News. "We have
access to a large portion of the CBS News library," he says, but it will
also put that content in context with updated commentary. "So, if it is
the march on Washington somebody knows what was going on in America in
1963." BHN is branding the content as "life in the moment."
The network will combine original programs with updated "classic
material," all of it reality and/or history programming rather than
scripted -- it will have some "classic movies" with "cultural
relevance." Reingold describes it as a mix of Discovery and History
Channel targeted at a "slightly older, educated, affluent audience" than
its competition." He calls its target the upper end of the 25-54 African
demo and 50-plus, which he says is where the money is.
Unlike the just-launched Bounce TV, the network will is targeted at
cable and satellite operators rather than digital multicast channels,
TV producer Charles Grinker is co-founder and creative director; Genia
Edelman formerly of the Gospel Music Channel, will be senior VP of
national distribution; and Tony Ducret will be director of programming
Reingold likened the channel to Fox News, but only in the sense that it
is targeting an audience he thinks is not currently being served.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...