Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Sanders\Wingo named AOR for Midwest's largest gas and convenience chain
(June 28, 2011) Sanders\Wingo today announced that Thorntons, one of the
leading independent gasoline and convenience chain retailers in the
U.S., selected the award-winning firm as its agency of record. Thorntons
operates more than 160 stores throughout the Midwest.
"A name like Thornton's carries such a great amount of brand trust and
loyalty, and we're honored to be beginning this relationship," said
Leslie Wingo, senior vice president and group account director at
Wingo noted the importance of that loyalty as the retailer continues to
expand efforts into different media, such as digital and social.
The agency will handle regional branding and multi-discipline campaigns
for the client, including cross-promotion of the retailer's internal
brands, such as coffee, fountain drinks and fresh foods.
"Sanders\Wingo competed enthusiastically to win our business," said John
Zikias, executive vice president of Thorntons Inc. "We appreciate the
team's strategic thinking and creative approach to the assignment,
especially as we look toward expansion of digital efforts."
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...