Three African American firms are honored by PRSA in 2007 Silver Anvil Awards

(June 29, 2007) The Public Relations Society of America recently announced the winners of the 2007 Silver Anvil Awards at a reception in New York City. Among the honorees were three African American public relations firms that took top honors in various categories.

The Silver Anvil, symbolizing the forging of public opinion, is awarded annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.

In the 50-plus-year history of the Silver Anvils, more than 1,000 organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, non-profits, associations and government agencies.

The African American firms that captured honors were Flowers Communications Group, Miles Ahead Entertainment and Lambert, Edwards & Associates.

The specific categories for these winners were:

”Best of” Silver Anvil Excellence Award:
Multicultural Public Relations
Category: Business
Client: Unilever
with
Flowers Communications Group
Campaign: Lawry's Tasty Traditions

Community Relations
Category: Business - Services
Client: Boost Mobile & Rock Corps
with
Miles Ahead Entertainment
Campaign: Boost Mobile Rock Corps

Marketing Consumer Products
Category: Other
Zondervan
with
Lambert, Edwards & Associates, Inc.
Campaign: Inspired By...The Bible Experience

There were also campaigns targeted to African American created by general market public relations firms that were honored:

Multicultural Public Relations
Category: Business
Client: Abbott and The Magic Johnson Foundation
with
Fleishman-Hillard, Inc.
Campaign: Addressing the Rise of HIV Among African Americans — Launching the “I Stand With Magic” Campaign

Multicultural Public Relations
Category: Associations / Government / Nonprofit Organizations
with
Fleishman-Hillard, Inc.
Campaign: E.R.A.S.E.ing the Divide: Giving Underprivileged NYC Kids A Clean Slate in Fighting Asthma

 The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has more than 28,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 255 Chapters at colleges and universities throughout the United States.


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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ATTENTION BOOK CLUBS
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Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

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