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The
Week of June 19 – 25
'Girl Like Me,' Lifetime’s biggest original movie, gets nearly two million black homes BET was the clear overall winner on the list, with seven shows on the top 25. Disney fared well with summertime viewers who gave the channel five shows on the list. The total number of black households watching the top 25 was 14.8 million, a drop of four percent over the previous week’s 15.5 million. Top 25 Cable Shows in Black Households Rank | Title of Program | Network | % of AA HHs | No. of HHs ![]() Source: Nielsen Npower. Rank based on Household Projection African American Ratings and Projections are based on 13.3 million TV homes. For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report. This report includes only those cable networks who supply program names to the industry. Any Network that does not supply program names is not included in the report. Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks Go to Target Market News homepage |
JUST 1 WEEK AWAY! Early Bird Rate Extended! Save $100 – Register Now ![]() Hear presentations from: Arbitron Inc. E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Media Economics Group Nia Enterprises Nsights Worldwide LLC Scarborough Target Market News U.S. Census Bureau ...and more Registration fee includes admission to The First Annual ![]() Click here to register and for dinner tickets _____________________________________________________________________________________ ![]() Click here to read more ________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued _________________________ SUBSCRIBE TODAY! ![]() The trade publication for in-depth coverage of Black Consumer Marketing and Media news |