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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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The Week of June 19 – 25
'Girl Like Me,' Lifetime’s biggest original movie, gets nearly two million black homes

(June 28, 2006) The Lifetime network scored a huge success with “A Girl Like Me,” the most watched original movie ever shown on the cable channel. Of the 5.1 million viewers who tuned in, 1.8 million were black, making the movie the most watched cable program in black households during the fourth week of June. The based on real life drama of a Latino teenaged boy who decides to live out his life as a female, “A Girl Like Me” was the only cable show to attract more than one million home for the week.

BET was the clear overall winner on the list, with seven shows on the top 25. Disney fared well with summertime viewers who gave the channel five shows on the list. The total number of black households watching the top 25 was 14.8 million, a drop of four percent over the previous week’s 15.5 million.

Top 25 Cable Shows in Black Households
 

Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks



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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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