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Actor Lance Gross promotes Magic Shave's effort to aid the Harvey Foundation

(June 28, 2013) SoftSheen-Carson Magic Shave, the premiere leader in African-American men's shaving and grooming products, and actor Lance Gross -- of Tyler Perry's latest big screen hit Temptation, and NBC's upcoming series Crisis --  team up for the "Magic Shave With A Purpose" campaign.

Beginning with the month of June, Lance Gross will abstain from shaving in order to raise awareness and support for the Steve and Marjorie Harvey Foundation. At the end of the campaign, Lance will Shave With A Purpose using the recently re-launched Magic Razorless Cream Shave to get back to his smooth look.

Throughout the Shave With A Purpose campaign, 5% from every purchase will be donated to the Steve and Marjorie Harvey Foundation. The Foundation is dedicated to ensuring that the needs of children are met through support of community-based organizations that foster excellence in the areas of health, education and social well-being within urban and ethnically diverse communities.

"I am extremely excited to continue the mission and help my community," says Lance Gross. During the campaign, Lance will share his journey on social media, growing out his beard and posting weekly pictures of his progress. Lance's friends and fans will be encouraged to join the movement and share photos growing out their beards for charity or an important cause. To join the conversation, go to Magic's Facebook page (facebook.com/Magic) or Twitter using the hashtag #shavewithapurpose.


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