Essence to launch Essence Cares! youth initiative at 12th annual music festival

(June 27, 2006) The 12th Annual Coca-Cola Presents the Essence Music Festival taking place this Fourth of July weekend (July 1st- 3rd) in Houston, TX, will convene the country's largest annual gathering of African-Americans to celebrate Black music and launch Essence Cares!, a national initiative to secure the future of Black youth. Known as the "Party with a Purpose", the Coca-Cola Presents the 2006 Essence Music Festival features performances by the largest assembly of Black musical talent in the world, augmented by community-oriented Essence Empowerment Seminars led by the country's most prominent African-American leaders.

Celebrities, national and community leaders are joining forces on-site to launch Essence Cares! A Call to Action to Secure our Youth. With an emphasis on mentoring, the initiative will galvanize attendees to enlist millions of African-Americans to support one of the national organizations in partnership with ESSENCE: The Children's Defense Fund, The National Association for the Advancement of Colored People, the National Urban League, Operation Hope and M.A.D.D.A.D.S.

Participants include Angela Davis, The Reverend Jesse Jackson, Jamie Foxx, Mary J. Blige, Earvin 'Magic' Johnson, Danny Glover, Reverend Al Sharpton, Marian Wright Edelman, Nas, Yolanda Adams, Bishop T.D. Jakes, Honorable Minister Louis Farrakhan

"The tradition of music, art, heritage, culture and community continues in Houston with a fantastic Fourth of July celebration that is truly a bigger party with a deeper purpose," said ESSENCE President Michelle Ebanks. "With the support of our dedicated partners and sponsors, the Coca-Cola Presents the 2006 Essence Music Festival is well positioned to make Essence Cares! the country's leading initiative in support of our at-risk youth."

Attendees of the Coca-Cola Presents the 2006 Essence Music Festival travel from all over the world for the multigenerational experience. In addition to the free and open-to-the-public Essence Empowerment Seminars, the Festival's daytime offerings also include the Essence Marketplace, a showcase of quality fine arts & crafts; all of which culminates in three fantastic nights of musical performances by the biggest names in entertainment.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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