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Black TV Ratings for Week of June 18 - 24
Black
viewers were 35 percent of the total audience for NBA championship game
(June
26, 2012) TV ratings for the NBA Finals ultimately lived up to the
league’s expectations. The average viewership for the series equaled
that of last year, and the deciding Game 5 between the Miami Heat and
the Oklahoma City Thunder attracted nearly 12 percent more than the 2011
deciding game. Overall, Black viewers were 35 percent of the 18.5
million total audience for the final game.
ABC was the most watched network of the week in black households, with
21.6 million watching nine of its shows on the Top 25. NBC followed with
6.2 million across eight programs. CBS claimed 3.5 million over five
shows.
There was a decline of nine percent in the total number of viewers for
the Top 25 to 34 million, according to Nielsen.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
NBA FINALS ON ABC-GAME 5 |
ABC |
30.9 |
17.5 |
6,575 |
|
2 |
NBA FINALS ON ABC-GAME 4 |
ABC |
30.1 |
17.0 |
6,393 |
|
3 |
NBA COUNTDOWN-GAME 5 |
ABC |
13.3 |
6.9 |
2,588 |
|
4 |
NBA COUNTDOWN-GAME 4 |
ABC |
10.8 |
5.6 |
2,106 |
|
5 |
SO YOU THINK CN DANCE |
FOX |
5.5 |
3.0 |
1,118 |
|
6 |
AMERICA'S GOT TALENT-MON |
NBC |
5.5 |
2.8 |
1,067 |
|
7 |
J. KIMMEL LIVE GM NIGHT 5 |
ABC |
5.3 |
2.3 |
882 |
|
8 |
J. KIMMEL LIVE GM NIGHT 4 |
ABC |
5.0 |
2.4 |
891 |
|
9 |
US OLYMPIC TRIAL-SUN 7P |
NBC |
4.8 |
2.2 |
842 |
|
10 |
US OLYMPIC TRIALS-SAT 8P |
NBC |
4.4 |
2.2 |
833 |
|
11 |
CRIMINAL MINDS |
CBS |
4.4 |
2.0 |
734 |
|
12 |
48 HOURS MYSTERY TUES |
CBS |
4.3 |
2.1 |
802 |
|
13 |
AMERICA'S GOT TLNT-TU 8P |
NBC |
4.3 |
2.1 |
778 |
|
14 |
DUETS SP-6/20 |
ABC |
4.3 |
2.0 |
750 |
|
15 |
AMERICA'S GOT TALENT-TUE |
NBC |
4.2 |
2.0 |
748 |
|
16 |
CSI |
CBS |
4.2 |
1.8 |
692 |
|
17 |
20/20-FRI |
ABC |
4.2 |
2.0 |
742 |
|
18 |
LAW AND ORDER:SVU |
NBC |
3.9 |
1.7 |
652 |
|
19 |
DATELINE SUN-7PM |
NBC |
3.8 |
1.8 |
673 |
|
20 |
HELL'S KITCHEN-MON |
FOX |
3.8 |
2.0 |
752 |
|
21 |
NCIS |
CBS |
3.8 |
1.8 |
659 |
|
22 |
HELL'S KITCHEN-TUE |
FOX |
3.8 |
2.1 |
780 |
|
23 |
SHARK TANK |
ABC |
3.7 |
1.8 |
685 |
|
24 |
DATELINE FRI |
NBC |
3.7 |
1.8 |
678 |
|
25 |
60 MINUTES |
CBS |
3.6 |
1.8 |
659 |
Source:
The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
Click here to view the previous week's Top
25 TV shows
Go to Target Market News homepage
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