The Week of June 18 - 24
NBC’s ‘Deal or No Deal’ takes top position; CBS again is leading network

(June 27, 2007) With “American Idol” gone for the season, and viewers beginning their summer vacations, the loyalty of black TV watchers is up for grabs. NBC came away as the favorite for the first time, taking the No. 1 spot on the list of top 25 most popular shows in African-American households for the third week of June.

The top network was again CBS, which claimed eight positions on the week’s chart. Fox followed with six, while the CW posted five shows. NBC and ABC each had three entries.

The total number of black households watching the top 25 shows, according to Nielsen Media Research, was 20.2 million, representing a 17 percent decline in viewers over the previous week.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1	DEAL OR NO DEAL-MON	NBC	8.5	1.138
2	AMERICA'S GOT TALENT	NBC	8.4	1.124
3	CSI: MIAMI	CBS	7.3	.988
4	SO… THINK CAN DANCE-WED	FOX	6.7	.895
5	LAW AND ORDER:SVU	NBC	6.6	.882
6	SHARK	CBS	6.5	.879
7	SO…THINK CAN DANCE-THU	FOX	6.4	.862
8	NCIS	CBS	6.3	.841
9	WIFE SWAP	ABC	6.2	.831
10	ALL OF US	CW	6.2	.833
11	GIRLFRIENDS	CW	6.1	.826
12	GAME, THE	CW	5.8	.781
13	HOUSE	FOX	5.8	.783
14	FRI NIGHT SMACKDOWN	CW	5.7	.768
15	CSI	CBS	5.6	.758
16	HELL'S KITCHEN	FOX	5.6	.747
17	NEXT BEST THING, THE	ABC	5.5	.735
18	UNIT, THE	CBS	5.4	.732
19	48 HOURS MYSTERY TUE	CBS	5.4	.726
20	WITHOUT A TRACE-SUN SP	CBS	5.3	.711
21	60 MINUTES	CBS	5.2	.695
22	EVERYBODY HATES CHRIS	CW	5.2	.705
23	UGLY BETTY	ABC	5.1	.685
24	AMW: AMER FIGHTS BACK	FOX	5.1	.686
25	SMARTER THAN 5TH GRADR	FOX	5.1	.682

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern


Go to Target Market News homepage

 

  Just One Week Away! 

 Registration fee includes
 admission to:


Click here for more info
and to register
_________________________________________________________________________________________

 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...

_________________________________________________________________________________________

ATTENTION BOOK CLUBS
AND BOOK LOVERS!
    
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

________________________

The African-American
Book Publishing Authority

Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________



Click here to read more

________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news