Interep announces 9th 'Power of Urban Radio' event for September in New York

(June 25, 2007) Interep will hold its 9th “Power of Urban Radio” Symposium on Thursday, September 20th, at the Grand Hyatt in New York City. The symposium showcases thought-leadership in the field of multicultural marketing, particularly as it relates to Urban Radio and the African America marketplace. The event is designed for advertising agencies and marketers to explore both strategic and tactical approaches to engage the African American community, with particular emphasis on Urban Radio solutions.

Co-chairs of this year’s symposium include Wayne Brown, VP/GM, Radio One, Atlanta; Rick Caffey, Sr. Vice President/Market Manager – Atlanta - CBS Radio; Tony Kidd, Vice President /GM, WALR-FM,
Cox Radio.

Sherman Kizart (above), Senior Vice President, Urban Marketing, said "Each year, the Power of Urban Radio strives to address the key issues faced by Urban Radio broadcasters, particularly as it applies to getting our appropriate share of ad dollars in proportion to the size and spending power of the Urban audience. 

”It is an educational event and a thought forum, where broadcasters, marketers and agencies can candidly discuss both the strengths of Urban Radio and the challenges that we must work together to overcome. This year, with the continuing roll out of electronic measurement, shifts in multicultural spending patterns, and the tremendous growth of digital ad spending, we clearly have much to deliberate.  I look forward to sharing more specific agenda highlights shortly."

For more information and to inquire about sponsorship opportunities, please contact Interep’s Sherman Kizart, Senior Vice President, Urban Marketing, at 312-616-7204 or Sherman_kizart@interep.com


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

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