Survey: Blacks show big boost in plans to consider big-ticket spending

Survey: Blacks show big boost in plans to consider big-ticket spending

(June 22, 2006) Seventy-two percent of U.S. blacks feel secure about their current employment status for the next 90 days, as did an equal percentage of U.S. whites, according to the April 2006 Target Market News / NiaOnline Black Consumer Confidence Survey.

Black job optimism was down one percentage point from the March 2006 survey, in which 73 percent of blacks and 76 percent whites said they feel secure about their current employment status for the next 90 days. Twenty-eight percent of both blacks and whites responding to the April survey said they are not sure they will be in their current job 90 days from now.

When asked if they plan to buy a big-ticket item such as a car, major appliance, or high-end electronics within the next 90 days, 30 percent of blacks said yes in the April survey, up from 26 percent in March survey. The 17 percent of whites in the latest survey said yes, up from just one percent.

Fifty-one percent of black respondents and fifty-six percent of white respondents said no on spending plans in the latest survey, compared with 56 percent of black respondents and 61 percent of white respondents in March. In the latest survey, 19 percent of blacks said they were not sure, as did 27 percent of whites.

"Black optimism about making big-ticket purchases appears to be on the rise again, after taking a dip in March," observed Cheryl Mayberry McKissack, president and CEO of Nia Enterprises in Chicago.

The latest Target Market News/NiaOnline Black Consumer Confidence Survey was conducted in April 2006 by Chicago-based Nia Enterprises, LLC through its NiaOnline Quick Response survey service (www.niaonline.com). All respondents to the survey were members of NiaOnline.com's Consumer Advisory Panel, which reaches over 125,000 black household members. The results are based on responses from 480 black respondents and 369 white respondents.

How do you feel about your job status for the
next 90 days?

BLACKS     Sept    Oct    Nov    Dec   Jan   Feb    Mar   Apr
Will be in    73% 70%  74%   73% 70%  72% 73% 72%
current job

May not be 27%   30%    26%   27%  30%   28% 27% 28%
in current
job

WHITES      Sept   Oct    Nov    Dec Jan Feb   Mar   Apr
Will be in    73%   72%   74%  73% 71%  74% 76%   72%
current job

May not      27%   28%   26%  27% 29%   26%   24% 28%
be in
current job

--------------------------------
Do you think you'll buy a big-ticket item in the next 90 days?

BLACKS    Sept   Oct    Nov    Dec    Jan    Feb    Mar   Apr
Yes             25%   31%   33%  32%   31%   34% 26% 30%
No               58%   51%   49%  50%   52%   47% 56% 51%
Not sure    17% 18%   18%  17%   17%   19% 18% 19%

WHITES
Yes            13%   16%  16% 14%   18%   17% 16%   17%
No               63%   62% 60% 61%   59%   54% 61% 56%
Not sure    24%   22% 24% 25%   23%   29% 23%   27%

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2006 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	Survey: Blacks show big boost in plans to consider big-ticket spending (June 22, 2006) Seventy-two percent of U.S. blacks feel secure about their current employment status for the next 90 days, as did an equal percentage of U.S. whites, according to the April 2006 Target Market News / NiaOnline Black Consumer Confidence Survey. Black job optimism was down one percentage point from the March 2006 survey, in which 73 percent of blacks and 76 percent whites said they feel secure about their current employment status for the next 90 days. Twenty-eight percent of both blacks and whites responding to the April survey said they are not sure they will be in their current job 90 days from now. When asked if they plan to buy a big-ticket item such as a car, major appliance, or high-end electronics within the next 90 days, 30 percent of blacks said yes in the April survey, up from 26 percent in March survey. The 17 percent of whites in the latest survey said yes, up from just one percent. Fifty-one percent of black respondents and fifty-six percent of white respondents said no on spending plans in the latest survey, compared with 56 percent of black respondents and 61 percent of white respondents in March. In the latest survey, 19 percent of blacks said they were not sure, as did 27 percent of whites. "Black optimism about making big-ticket purchases appears to be on the rise again, after taking a dip in March," observed Cheryl Mayberry McKissack, president and CEO of Nia Enterprises in Chicago. The latest Target Market News/NiaOnline Black Consumer Confidence Survey was conducted in April 2006 by Chicago-based Nia Enterprises, LLC through its NiaOnline Quick Response survey service (www.niaonline.com). All respondents to the survey were members of NiaOnline.com's Consumer Advisory Panel, which reaches over 125,000 black household members. The results are based on responses from 480 black respondents and 369 white respondents. How do you feel about your job status for the next 90 days? BLACKS Sept Oct Nov Dec Jan Feb Mar Apr Will be in 73% 70% 74% 73% 70% 72% 73% 72% current job May not be 27% 30% 26% 27% 30% 28% 27% 28% in current job WHITES Sept Oct Nov Dec Jan Feb Mar Apr Will be in 73% 72% 74% 73% 71% 74% 76% 72% current job May not 27% 28% 26% 27% 29% 26% 24% 28% be in current job -------------------------------- Do you think you'll buy a big-ticket item in the next 90 days? BLACKS Sept Oct Nov Dec Jan Feb Mar Apr Yes 25% 31% 33% 32% 31% 34% 26% 30% No 58% 51% 49% 50% 52% 47% 56% 51% Not sure 17% 18% 18% 17% 17% 19% 18% 19% WHITES Yes 13% 16% 16% 14% 18% 17% 16% 17% No 63% 62% 60% 61% 59% 54% 61% 56% Not sure 24% 22% 24% 25% 23% 29% 23% 27% Go to Target Market News homepage	JUST 2 WEEKS AWAY! Early Bird Rate Extended! Save $100 – Register Now Hear presentations from: Arbitron Inc. E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Media Economics Group Nia Enterprises Nsights Worldwide LLC Scarborough Target Market News U.S. Census Bureau ...and more Registration fee includes admission to The First Annual Click here to register and for dinner tickets _____________________________________________________________________________________ Click here to read more ________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. 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