Vibes Media hires Shawn Marshall as vice president multicultural marketing

(June 22, 2007) Vibes Media has hired Shawn Marshall for the newly created position of vice president, multicultural marketing and sales. In the role, Marshall will be responsible for defining and delivering targeted and culturally relevant marketing services for multicultural segments.

Marshall will also lead the Vibes’ sales, creative and marketing teams in creating services that will meet the needs of companies integrating mobile into their multicultural and overall marketing plans.

Marshall has held executive leadership roles at Eastman Kodak, The Walt Disney Co., Bally Total Fitness and the Radio Advertising Bureau.

Vibes is a privately owned company based in Chicago, Illinois, and has been in the messaging business for over 8 years. The company has executed more than 7,500 text messaging programs in every market in the USA. More than 11.5 million people have participated in Vibes programs, generating more than 120 million text messages.

Vibes works with blue chip clients across the country including consumer marketers, wireless carriers, professional and college sports teams, concert promoters, advertising/promotion agencies, radio and TV stations, and retail stores. Vibes is uniquely positioned in the industry as a full-service, marketing-focused agency that partners with clients on all aspects of text messaging marketing programs, including mobile opportunity identification, setting objectives and strategies, program design, database design and management, web and WAP programming, creative development, and program management.


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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

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