Summit to unveil ten exclusive new research studies on black consumers

(June 25, 2007) Target Market News today announced that its upcoming Black Consumer Research and Advertising Summit will unveil an unprecedented ten new research reports on the African-American consumer market. The Summit takes place next week in Chicago, July 2nd-3rd.

“This Summit was created eight years ago to emphasize the importance of expanding research on African-American consumers,” said Ken Smikle, president of Target Market News. “This year, we are proud to say that we are delivering more exclusive findings than ever on how this market is changing. This information will empower all those that conduct business in the African-American market in ways that give them a significant competitive advantage.”

Among the areas that the new reports will cover are:

- Automotive preferences among African-Americans
- Measured impact of targeted advertising
- New findings from the June 2007 U.S. Census update
- Demographic profile of the black Christian market
- Motivations behind the purchases of black consumers
- Shifts in black consumer attitudes toward products and services
- The impact of new advertising trends
- The latest expenditure data
- Black consumer attitudes towards hip-hop and popular culture
- The impact of new media habits on targeted advertising

”The Summit is not only the one opportunity that industry professionals have to be the first to obtain this new information,” said Smikle, “but they can also ask the source companies in-depth questions about the findings.”

The new research findings will be presented at the Summit by some of the leading research companies and professionals in the nation, including, Arbitron, Scarborough, R.L. Polk, The Media Audit, Burrell Communications, U.S. Census Bureau, GlobalHue, Burrell Communications, Nia Enterprises, E. Morris Communications, The Hunter-Miller Group, The UniWorld Group, Ethnic Print Media Group and Target Market News.

For information on attending the Black Consumer Research and Advertising Summit, visit Summit 2007 Info, or call 312-408-1881.


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 13th Edition Now Available 
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Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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ATTENTION BOOK CLUBS
AND BOOK LOVERS!
    
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

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Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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