Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Steed Media, American Airlines team up on BlackAtlas.com interactive
(June 22, 2011) Steed Media Group, parent company of rolling out weekly,
is teaming up with American Airlines award-winning BlackAtlas.com, the
first online travel community for people interested in Black culture and
Black travel to promote an integrated and interactive program designed
to meet the travel needs and expectations of African American consumers.
The program will educate urban travelers on a variety of topics related
to travel methods, financing, providers, destinations and several other
resources highlighted on American Airlines BlackAtlas.com. The program
will be multi-faceted, including print, social media and video.
"Steed Media Group is excited about working with American Airlines
BlackAtlas.com on this very exciting campaign," said Munson Steed, CEO
and publisher, Steed Media Group. "As an avid traveler myself, I am also
looking for those resources, customized to my experience, that will help
me have the best time while traveling for business or pleasure. This
program will help consumers to see themselves in a world outside of the
cities that they usually frequent."
Utilizing the print vehicle rolling out, Steed Media will produce
pull-out inserts that will serve as resource guides for urban
globetrotters and contain American Airlines BlackAtlas.com branded
travel specials to be distributed later this year. These portable
resource guides will outline the best times to travel and the hottest
destinations around the world -- how to get there and what to enjoy once
they arrive. Select professionals, who bring travel experiences to life,
exposing money and time saving tips and personal reviews to help
travelers customize their trips and maximize their travel dollar, will
be profiled. Rolling out will engage social media to recruit travel
journalists in select markets to document their experiences as roving
"American Airlines BlackAtlas.com is continually looking for ways to
serve as a valuable resource to the Black travel community and those
interested in Black culture," said Cynthia Barnes, American's director
-- Diversity Markets. "Whether it's finding a jazz club in Shanghai, a
barbershop in Paris or finding amazing travel deals, American Airlines
BlackAtlas.com is an outstanding tool when planning your travel
The program will also feature Learn It Live, an interactive forum
through which consumers gain a working knowledge of how to maximize
their travel passions. For this Traveler's Journal Edition, travel
experts will offer insight into their roles and offer examples,
demonstrations and coaching to forum attendees. A well-traveled
celebrity and African American travel bloggers will be featured
presenters to provide their perspectives on the value of frequent and
diverse travel experiences. Guests will learn how to best select their
destinations, plan their itineraries, utilize local resources and
document their excursions through photo and viral video.
To chronicle this program, Steed Media Group will produce Hobnob Drive,
a custom publication, with features such as:
- Getting There is Half the Fun (highlights of the amenities enjoyed by
American Airlines passengers and frequent flyers)
- From the Executive Office (insights directly from American's
- Island Hopping (brief profiles of some of American's island
- Budget Masters (changes consumers can make to stretch their dollar
Steed Media Group is a multimedia company comprised of several media
brands including rolling out weekly, Hip Hop On Demand, Club Hardhead
and several others. Headquartered in Atlanta, Ga., with seven offices
across the country in key African American media markets, Steed Media
Group produces and distributes 19 newspapers and develops content for
custom magazines, television programming, Internet properties and
branded publications such as Producer 10. Steed Media Group also creates
signature events and marketing initiatives. For more information, please
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...