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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Steed Media, American Airlines team up on BlackAtlas.com interactive effort

(June 22, 2011) Steed Media Group, parent company of rolling out weekly, is teaming up with American Airlines award-winning BlackAtlas.com, the first online travel community for people interested in Black culture and Black travel to promote an integrated and interactive program designed to meet the travel needs and expectations of African American consumers.

The program will educate urban travelers on a variety of topics related to travel methods, financing, providers, destinations and several other resources highlighted on American Airlines BlackAtlas.com. The program will be multi-faceted, including print, social media and video.

"Steed Media Group is excited about working with American Airlines BlackAtlas.com on this very exciting campaign," said Munson Steed, CEO and publisher, Steed Media Group. "As an avid traveler myself, I am also looking for those resources, customized to my experience, that will help me have the best time while traveling for business or pleasure. This program will help consumers to see themselves in a world outside of the cities that they usually frequent."

Utilizing the print vehicle rolling out, Steed Media will produce pull-out inserts that will serve as resource guides for urban globetrotters and contain American Airlines BlackAtlas.com branded travel specials to be distributed later this year.  These portable resource guides will outline the best times to travel and the hottest destinations around the world -- how to get there and what to enjoy once they arrive. Select professionals, who bring travel experiences to life, exposing money and time saving tips and personal reviews to help travelers customize their trips and maximize their travel dollar, will be profiled. Rolling out will engage social media to recruit travel journalists in select markets to document their experiences as roving reporters.

"American Airlines BlackAtlas.com is continually looking for ways to serve as a valuable resource to the Black travel community and those interested in Black culture," said Cynthia Barnes, American's director -- Diversity Markets.  "Whether it's finding a jazz club in Shanghai, a barbershop in Paris or finding amazing travel deals, American Airlines BlackAtlas.com is an outstanding tool when planning your travel experience."

The program will also feature Learn It Live, an interactive forum through which consumers gain a working knowledge of how to maximize their travel passions. For this Traveler's Journal Edition, travel experts will offer insight into their roles and offer examples, demonstrations and coaching to forum attendees. A well-traveled celebrity and African American travel bloggers will be featured presenters to provide their perspectives on the value of frequent and diverse travel experiences. Guests will learn how to best select their destinations, plan their itineraries, utilize local resources and document their excursions through photo and viral video.

To chronicle this program, Steed Media Group will produce Hobnob Drive, a custom publication, with features such as:
- Getting There is Half the Fun (highlights of the amenities enjoyed by American Airlines passengers and frequent flyers)
- From the Executive Office (insights directly from American's leadership)
- Island Hopping (brief profiles of some of American's island destinations)
- Budget Masters (changes consumers can make to stretch their dollar further)

Steed Media Group is a multimedia company comprised of several media brands including rolling out weekly, Hip Hop On Demand, Club Hardhead and several others. Headquartered in Atlanta, Ga., with seven offices across the country in key African American media markets, Steed Media Group produces and distributes 19 newspapers and develops content for custom magazines, television programming, Internet properties and branded publications such as Producer 10. Steed Media Group also creates signature events and marketing initiatives. For more information, please visit www.rollingout.com.


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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