The Week of June 12 – 18
TNT’s 'The Closer' gains popularity, younger viewers take control of remote

(June 21, 2006) Cable watchers in black households looking for original programming during the summer flocked to TNT’s crime drama, “The Closer.” The show beat out wrestling and boxing to take the number one spot on the 25 most popular cable shows during the third week of June.

Summer means that the kids are racking up the most hours in front of the TV, even during primetime. Disney placed more winners on the list with eight shows. BET, TNT and MTV had three each. The total number of black households watching the top 25, according to Nielsen data, rose ten percent over the previous week to 15.5 million.

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks
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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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