Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
comScore ranks Interactive One's sites as having 4.3 million unique
visitors a month
(June 20, 2011) Interactive One, LLC, the largest digital media company
serving Black Americans, has announced that comScore, one of the
industry's most preferred measurement service, recorded 4,345,000
unduplicated unique visitors to its suite of sites in May 2011, placing
it squarely at the top of the competitive set by a 66 percent margin.
"Since its 2008 launch, Interactive One has quickly become the number
one resource for African Americans on the Web and we are thrilled to
assert our indisputable leadership position," said Tom Newman,
President, Interactive One. "Our rapid growth is due to a combination
of our talented editorial team that develops compelling content, our
product offerings and the innovative advertising opportunities our sales
team has created for a range of clients seeking access to the African
Interactive One has seen exceptional annual growth on several of its
properties including HelloBeautiful.com, NewsOne.com and
TheUrbanDaily.com. Each site features aggregated and original content
as well as cross-platform content that spans its TV One and Radio One
HelloBeautiful.com, the definitive fashion, beauty, health and lifestyle
website for Black women, grew its unduplicated unique monthly visitors
by 84% from May 2010 to May 2011 according to comScore. One of the
fastest growing sites online for African American women,
HelloBeautiful.com eclipsed the one million unique visitor mark in May
for the first time with 1,138,000 unique visitors, surpassing all other
sites in its category.
The site features engaging original content that speaks directly to
African American women such as its recurring style makeover series "5
Minutes to Fab" that follows celebrity stylist Becca Alexis as she takes
everyday women from average to fabulous in just five minutes. The
series "30 Under 30" profiles prominent Black women and girls and
celebrates accomplishments in their careers, their communities and the
NewsOne.com asserts its leadership in the Black news category with 147%
annual growth. NewsOne.com grew its unduplicated unique monthly visitors
to 881,000 in May 2011 according to comScore.
The site is home to breaking news, commentary from leaders such as
nationally award-winning journalist and political analyst Roland Martin,
and original programming including the weekly series "On the Corner"
which provides a glimpse into the conversations taking place on the
corners of Black America where generations and cultures collide.
TheUrbanDaily.com, Interactive One's pop culture property, boasts 92%
annual growth. The site reached 805,000 unduplicated unique monthly
visitors in May 2011 according to comScore with fresh content such as
its Black Music Month programming "It's All Black Music!"
"It's All Black Music!" rolls out through the month of June and includes
a countdown of top movie soundtracks, profiles of one-hit-wonders
throughout the years, features on key players behind the music scenes,
guest blog posts by music-related celebrities such as hip hop legend
Pete Rock and MTV's Sway Calloway, and a timeline of significant moments
in Black music history, among other topics. From R&B, soul and hip-hop
to jazz, punk rock and electronic, a range of music styles influenced by
Black people will be celebrated.
"We are so thankful to our advertising partners for their continued
support as they are a fundamental pillar in our success," said Keith
Bowen, Chief Revenue Officer, Interactive One. "We look forward to
further growth and expansion as we invite more companies onto our roster
and continue to provide content that meets the demands of our audience."
In addition to HelloBeautiful.com, NewsOne.com and TheUrbanDaily.com,
Interactive One is home to a diverse list of digital properties
including BlackPlanet.com, the first social networking site for Black
Americans; Elev8.com, one of the largest faith-based sites on the Web;
GIANTLife.com, the authoritative site focused on celebrity, style and
culture; Digital Radio One, which includes 51 local websites in 15
markets around the country; and TVOneOnline.com, the digital home of TV
One, the cable/satellite television network that offers a broad range of
lifestyle and entertainment-oriented programming for African Americans.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...