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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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BET Networks names Vicky Free Executive Vice President of Marketing

(June 21, 2011) BET Networks has named industry veteran Vicky Free as the company's new Executive Vice President of Marketing. Free, who has most recently led strategic marketing efforts at Turner Broadcasting Systems, will be responsible for the marketing strategy and execution for BET, BET.com, BET mobile and CENTRIC.  She will report directly to Debra Lee, Chairman and CEO of BET Networks and will be based in New York.

Free comes to BET Networks with nearly two decades of brand marketing and media management experience, most recently from Turner Broadcasting System.  At Turner, she led the newly created 360 consumer marketing department designed to build effective consumer engagement campaigns for both Cartoon Network and Adult Swim entertainment properties. In this role she was responsible for building consumer-centric, integrated, strategic and metric-driven marketing campaigns for priority series and events.  

"We are thrilled to have Vicky join BET Networks given her strong experience in the cable industry and keen understanding in creating thoughtful brands and engaging the consumer it serves," said Debra Lee, Chairman and CEO of BET Networks. "As we continue in our company's evolution, we couldn't be more thrilled to have someone as talented as Vicky lead our marketing team and elevate our multi-platform and digital marketing strategies."

"I am honored to join BET Networks and build on the iconic brand of this company," said Vicky Free, Executive Vice President of Marketing at BET Networks. "I am confident that my experience and passion, coupled with the BET's incredibly creative and thoughtful team, will take the relationship between our consumer and our content to the next level."

During Free's tenure at Turner, she led the entertainment marketing team for TNT, TBS and TCM.  Among her many accomplishments, she launched Emerging Markets and Promotions Group that created breakout campaigns for Tyler Perry's House of Payne and The Closer.  Free also spent over eight years at McDonald's, where she worked as Director of Women's Initiatives in the United States and headed multicultural brand management. Free received her Bachelor of Arts degree from the University of South Carolina and her MBA from Northwestern University's Kellogg School of Management. 


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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