Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Networks names Vicky Free Executive Vice President of Marketing
21, 2011) BET Networks has named industry veteran Vicky Free as the
company's new Executive Vice President of Marketing. Free, who has most
recently led strategic marketing efforts at Turner Broadcasting Systems,
will be responsible for the marketing strategy and execution for BET,
BET.com, BET mobile and CENTRIC. She will report directly to Debra Lee,
Chairman and CEO of BET Networks and will be based in New York.
Free comes to BET Networks with nearly two decades of brand marketing
and media management experience, most recently from Turner Broadcasting
System. At Turner, she led the newly created 360 consumer marketing
department designed to build effective consumer engagement campaigns for
both Cartoon Network and Adult Swim entertainment properties. In this
role she was responsible for building consumer-centric, integrated,
strategic and metric-driven marketing campaigns for priority series and
"We are thrilled to have Vicky join BET Networks given her strong
experience in the cable industry and keen understanding in creating
thoughtful brands and engaging the consumer it serves," said Debra Lee,
Chairman and CEO of BET Networks. "As we continue in our company's
evolution, we couldn't be more thrilled to have someone as talented as
Vicky lead our marketing team and elevate our multi-platform and digital
"I am honored to join BET Networks and build on the iconic brand of this
company," said Vicky Free, Executive Vice President of Marketing at BET
Networks. "I am confident that my experience and passion, coupled with
the BET's incredibly creative and thoughtful team, will take the
relationship between our consumer and our content to the next level."
During Free's tenure at Turner, she led the entertainment marketing team
for TNT, TBS and TCM. Among her many accomplishments, she launched
Emerging Markets and Promotions Group that created breakout campaigns
for Tyler Perry's House of Payne and The Closer. Free also spent over
eight years at McDonald's, where she worked as Director of Women's
Initiatives in the United States and headed multicultural brand
management. Free received her Bachelor of Arts degree from the
University of South Carolina and her MBA from Northwestern University's
Kellogg School of Management.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...