UniWorld Group wins Radio Mercury Award for urban Burger King spot

(June 20, 2007) UniWorld Group, Inc., the nation’s longest-standing full-service multicultural agency, was awarded its first Radio Mercury Award for its Burger King® Urban radio spot entitled, “Beef: Angus Cheesy Bacon.”  

The Radio Mercury Awards recognizes individuals and their employers who create and produce memorable, successful radio commercials and public service announcements. The winning spot uses a Hip-Hop mix tape thematic to tell the story of the Angus Cheesy Bacon Burger’s tasty competitive edge. The spot, which features the rhyming skills of rap notables DJ Kayslay (a.k.a. “The Drama King”) and Jody Breeze of Boyz N Da Hood, leverages the iconic Burger King® brand “HAVE IT YOUR WAY®” positioning.

“It is truly a pleasure to be recognized by the industry, particularly for a client such as Burger King Corporation, which has been a UniWorld client for nearly 20 years,” said Rebecca Williams, Chief Creative Officer.

The edgy spot, which re-introduced, the Angus Cheesy Bacon Burger, aired nationally Feb. 6, 2006.

“The Radio Mercury Award is one of the most respected awards for radio,” said the spot’s copywriter Devin Heatley.  “This recognition is such an honor.”  In addition to a trophy, Heatley’s award included a cash prize of $5,000. 

One of the largest African-American-owned full-service multicultural marketing agency in the U.S., the UniWorld Group’s client roster includes Burger King, Ford Motor Company and The Home Depot, to name a few.  Founded in 1969 by advertising icon Byron Lewis, UniWorld goes beyond traditional advertising to connect the soul of the brand to the soul of the consumer.  The agency is 51% owned by Mr. Lewis and 49% owned by the WPP Group, the world’s second largest media and communications services conglomerate.

The Radio-Mercury Awards were established in 1992 to encourage and reward the development of effective and creative Radio commercials. Approximately 16,000 commercials have competed for over $2.8 million in prizes.  The Radio Creative Fund (RCF), a non-profit corporation funded by the Radio industry, governs the Radio-Mercury Awards.

For more information about the UniWorld Group, visit www.uniworldgroup.com.
 

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