'Basketball Jones' overtakes primetime television during NBA finals

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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2006 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	The Week of June 12 – 18 'Basketball Jones' overtakes primetime television during NBA finals (June 21, 2006) The Miami Heat-Dallas Mavericks match-up for the NBA Finals proved to be one of the leagues' most watched series in years. In black households, basketball captured half of the top ten most popular show for the third week of June, with game five attracting more than 3 million homes and 4.5 million black viewers. The only other winning shows were on nights which had no games. UPN had three shows on the list, all on Monday night. Fox and CBS also found winners that didn’t go head-to-head with the Finals. The total overall number of homes watching the top ten was 17.2 million, a 14.5 percent increase over the previous week’s total. Rank \| Program \| Network \| Rating \| # of Homes Source: Nielsen Media Research Number of homes shown in millions. Ranking based on percentage of black households. Shows are considered tied when rating Go to Target Market News homepage	JUST 2 WEEKS AWAY! Early Bird Rate Extended! Save $100 – Register Now Hear presentations from: Arbitron Inc. E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Media Economics Group Nia Enterprises Nsights Worldwide LLC Scarborough Target Market News U.S. Census Bureau ...and more Registration fee includes admission to The First Annual Click here to register and for dinner tickets _____________________________________________________________________________________ Click here to read more ________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. Story and statistics continued _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news