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'The ESSENCE Experience' to air call-in show on SiriusXM radio in run-up to festival
(June 20, 2013) Sirius XM Radio today announced the launch of "The ESSENCE Experience," a three-week series of live, call-in shows on which the editors of the national women's magazine, ESSENCE, will discuss women's issues, health, relationships and current concerns within the African American community.
Hosted by the editors of ESSENCE magazine, "The ESSENCE Experience" will launch live on Saturday, June 22 at 2:00 pm ET on SiriusXM Urban View channel 110. It will run through Saturday, July 6 when it will air from the ESSENCE Festival, the nation's largest annual celebration of African-American entertainment and culture, in New Orleans, Louisiana.
Each week the editors of the popular women's magazine will preview the topics, celebrities and conversations that will be brought to life at the ESSENCE Festival. In addition, the editors will speak with celebrity guests, take calls from SiriusXM listeners nationwide, and discuss current topics and more. "The ESSENCE Experience" will include the magazine's popular sections Work & Wealth and Healthy Living, and will cover topics that focus on health and lifestyle, career and finance, and fashion and beauty.
Actress, singer/songwriter and 2013 ESSENCE Festival performer Brandy will be the guest on the June 22 debut installment of "The ESSENCE Experience."
"We believe 'The ESSENCE Experience' brings a positive message and offers useful information for everyday life to SiriusXM listeners across the country," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "'The ESSENCE Experience' is sure to further the conversation on everything from health to relationships to the current issues in the African American community."
"'The ESSENCE Experience' on SiriusXM provides an important forum for empowering conversations that will provide information and solutions for women's everyday lives," said Vanessa K. Bush, Acting Managing Editor, ESSENCE magazine. "Our mission at ESSENCE is to tell our stories every month in ESSENCE magazine, every day on ESSENCE.com and every Fourth of July weekend at the ESSENCE Festival, so we are delighted to partner with SiriusXM's UrbanView to provide a platform that broadens the national reach of these conversations and allows our voices to be heard."
After the broadcast, "The ESSENCE Experience" will be available on SiriusXM On Demand for subscribers listening via the SiriusXM Internet Radio App for smartphones and other mobile devices or online at siriusxm.com. Visit www.siriusxm.com/ondemand for more information.
ESSENCE is the preeminent lifestyle brand aimed at African-American women with a total reach of 9.6 million. For 43 years, ESSENCE magazine has provided cutting edge reporting, service and solutions relating to every aspect of African-American women's lives.
For more information, visit www.siriusxm.com.
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