NAMIC announces call for entries deadline for multicultural marketing awards

(June 15, 2006) The National Association for Multi-ethnicity in Communications (NAMIC) announced today that the submissions deadline for this year's Excellence in Multicultural Marketing Awards (EMMA) has been set for Friday, July 21, 2006 at 5:00 PDT. Awards will be presented during a special session at the 20th Annual NAMIC Conference, scheduled for September 10-12, 2006 at New York's historic Waldorf-Astoria.

The 2006 Excellence in Multicultural Marketing Awards recognizes the cable industry's commitment to developing creative approaches to multicultural and ethnic-targeted marketing. Comprised of two elements for 2006: Case Studies/Campaigns and Marketing Tactics, awards will be presented in a broad spectrum of categories such as Direct Mail, Internet/New Media, Print, Radio, Television, Grass Roots & Guerilla and Out of Home. Those eligible for entry must include one or more cultural segments, such as African American, Asian, and Hispanic markets.

"With the emergence of multi-ethnic consumers as key contributors to the growth of the cable industry, we are looking forward to continuing the tradition of honoring those committed to developing unique and original methods to reach the expanding, culturally diverse consumer base," said Kathy A. Johnson, President, NAMIC, Inc.

Entries will be evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy, evaluations of strategy, and implementation and results. Deviating from the traditional "best of" competition method, each entry will be judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

For submission forms, eligibility information, detailed judging criteria and a list of past EMMA winners, log onto http://www.namic.com or call the NAMIC national headquarters at (212) 594-5985.


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