Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

Coke Zero promotes Kevin Hart's movie, his company produces TV spot and vignettes

(June 18, 2013) Coke Zero celebrates guys being guys and humorously defends all things male this summer when the brand teams up with comedian Kevin Hart to promote his highly anticipated new movie, Kevin Hart: Let Me Explain, which will be released nationwide on July 3.

Further substantiating the role of Coke Zero as a defender and celebrator of guy enjoyment, the brand has signed on to bring promotional screenings of Kevin Hart: Let Me Explain, to major markets this summer:  Chicago, New York City, Atlanta, and Los Angeles. Coke Zero will host private screenings of the stand-up comedy film at participating Regal Entertainment Group theaters, and offer consumers an exclusive opportunity to walk the black carpet and see the movie before its official release on July 3. Sure to make the night even funnier, Hart is scheduled to make appearances at several of the previews.

"'Let Me Explain' builds on the current Coke Zero marketing platform, called 'It's Not Your Fault... Enjoy Everything," said Lauventria Robinson, Vice President, Multicultural Marketing, Coca-Cola North America Group.  "We have teamed up with Kevin to take a lighthearted and satirical perspective on the stereotypical things that men do, while cheering guy moments of bonding and camaraderie. Coke Zero has given men the excuse that it's okay to be who you are; 'it's not your fault.' Kevin has their back with the opening line, 'let me explain.'  It's a perfect partnership for a brand that celebrates men."

In addition to the tour, Hart's entertainment company, HartBeat Productions, will produce a TV spot and three digital vignettes for Coke Zero, promoting the new movie and the Coke Zero "Enjoy Everything" message. The hilarious 30-second TV spot, entitled "Theater Seats," will air on BET and TBS and also be posted online. This fall, the three digital vignettes -- all about Coke Zero through the lens of Kevin Hart: Let Me Explain -- will be released on the comedian's and the brand's various social media platforms. 

"We are thrilled that Coke Zero is giving us the freedom to inject the HartBeat voice into these creative pieces to bring laughter to fans all summer long" said Leland "Pookey" Wigington, HartBeat Productions, Vice-President.

In addition, Coke Zero will take the "Let Me Explain" message on the road, stopping in select cities to offer product sampling and share the movie trailer, starring Hart, with local residents.  Men will also be invited to confess how they enjoy the "good side of bad" on the Coke Zero/Let Me Explain Twitter hotline, using the hashtag #itsnotyourfault. The hotline will guide the "guy talk," giving men permission to do "manly" things and offering humorous "covers" in real-time.

Go to Target Market News homepage

Cheerios not pulling spot featuring interracial family after racist comments online

NABOB targeting $750 mil in federal advertising dollars for Black owned radio, TV

Prudential study of African-Americans finds them optimistic about finances and future

Southwest Airlines VP honored with Rosa Parks Diversity Leadership Award

Michelle Thornhill promoted by Wells Fargo to SVP, Manager for Enterprise Diversity

Walton Isaacson named advertising agency of the year by Black Enterprise

Bounce TV to debut first original non-scripted series with Walmart as title sponsor

Glenda Gill, advocate for marketing and supplier diversity fairness, honored in Detroit

Black TV Ratings for Week of April 29 - May 5 'Scandal' is No.1 for second consecutive week, but CBS still most watched network

Toyota sponsors The ROOT's new Twitter tool tracking black trend topics

Click here for more recent news stories and our news archive


June Conference



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2013 All rights reserved                                                                                                                                                                                                                          Supplier Services