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Decisive Media strikes deal with Hyundai on new sales program
(June 15, 2012) Decisive Media, which publishes Decisive magazine, announced it has aligned with several partners to offer its first turn-key multimedia program to Hyundai. The campaign bundles multiple media services with Decisive Media's culturally relevant content and will target African Americans and Hispanic consumers who are in the market for new vehicles. The campaign will reach millions of consumers in selected markets and nationally through targeted lists and ads on CBS Radio, Yahoo, social media, web, digital, mobile, print, and more.
"The goal is to help to automakers and other corporations reach multicultural consumers when they are in the market for new products and services and to build an exclusive audience where they can provide news and updates on future products and services," says Randi Payton, president of Decisive Media.
The system is designed to maximize media tools by using third-party content which resonates directly with consumers, driving them to a fully integrated online lead-capture, advertiser push platform.
Decisive Media will encourage users to opt-in to news, information, promotions and updates from automakers on their products and services. In addition to capturing leads, the system will offer consumers the option to purchase new or used vehicles from a dealer near them.
Decisive Media has partnered with Inquiry Management Systems (IMS) to conduct surveys, online newsletters, and e-promotions, and to manage leads. Each advertiser will have and maintain its own exclusive opt-in database that includes African Americans, English-speaking and Spanish-speaking Latinos. Other partners which will work on behalf of Decisive and tie into IMS's lead system include Powerplay Mobile, which will manage mobile lists and distribute text messages; and OneScreen to handle its video review service platform.
Decisive Media has also been working with OneScreen, the leading video solutions provider for all key businesses in the content, publishing and advertising fields. OneScreen's newly launched Express for Web Publishers, will enable Decisive TV to integrate video content and advertising into online publisher pages through a simple self-serve interface regardless of design, size, or category.
Decisive Media (decisivemagazine.com) also operates the annual Urban Wheel Awards (UrbanWheelAwards.com) , in conjunction with the North American International Auto Show.
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