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Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Decisive Media strikes deal with Hyundai on new sales program

(June 15, 2012) Decisive Media, which publishes Decisive magazine, announced it has aligned with several partners to offer its first turn-key multimedia program to Hyundai. The campaign bundles multiple media services with Decisive Media's culturally relevant content and will target African Americans and Hispanic consumers who are in the market for new vehicles. The campaign will reach millions of consumers in selected markets and nationally through targeted lists and ads on CBS Radio, Yahoo, social media, web, digital, mobile, print, and more. 

"The goal is to help to automakers and other corporations reach multicultural consumers when they are in the market for new products and services and to build an exclusive audience where they can provide news and updates on future products and services," says Randi Payton, president of Decisive Media.

The system is designed to maximize media tools by using third-party content which resonates directly with consumers, driving them to a fully integrated online lead-capture, advertiser push platform. 

Decisive Media will encourage users to opt-in to news, information, promotions and updates from automakers on their products and services.  In addition to capturing leads, the system will offer consumers the option to purchase new or used vehicles from a dealer near them.

Decisive Media has partnered with Inquiry Management Systems (IMS) to conduct surveys, online newsletters, and e-promotions, and to manage leads. Each advertiser will have and maintain its own exclusive opt-in database that includes African Americans, English-speaking and Spanish-speaking Latinos.  Other partners which will work on behalf of Decisive and tie into IMS's lead system include Powerplay Mobile, which will manage mobile lists and distribute text messages; and OneScreen to handle its video review service platform.

Decisive Media has also been working with OneScreen, the leading video solutions provider for all key businesses in the content, publishing and advertising fields. OneScreen's newly launched Express for Web Publishers, will enable Decisive TV to  integrate video content and advertising into online publisher pages through a simple self-serve interface regardless of design, size, or category.

Decisive Media ( also operates the annual Urban Wheel Awards ( , in conjunction with the North American International Auto Show.

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Ford sets new record in supplier diversity with 34% increase

Wells Fargo names Yvette Hollingsworth chief compliance officer

Black TV Ratings for Week of May 21 - 27 NBA Playoffs keep ABC the week"s No.1 network with Black households

Arsenio Hall looking at return to late-night lineup next year

Funeral services announced for Barbara Graves, matriarch of Black Enterprise family

Nielsen names Crystal Barnes vice president of industry relations

Muse agency criticizes ad industry on diversity in spot during "The Pitch"

Barbara Graves, wife of Black Enterprise founder Earl Graves Sr., dies

Hazel Trice Edney elected president of Capital Press Club marks first year of targeting Black consumers with promotions

Black Cable TV Ratings for Week of May 14 - 20 Audiences way down for NBA Playoffs" second round without Chicago  Bulls

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