Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Nielsen: Blacks watching more video on mobile phones than any other
(June 16, 2011) In its Cross-Platform Report, Nielsen finds a resounding
trend: Americans are spending more time watching video content on
traditional TVs, mobile devices and the Internet than ever before
The average American today has more ways to watch video -- whenever,
however and wherever they choose. While certain segments of the
population are migrating toward specific devices or viewing habits, the
resounding trend is this: Americans are spending more time watching
video content on traditional TVs, mobile devices and via the Internet
than ever before.
According to the reportís findings, African-Americans spent more time
than any other ethnic group watching video content on traditional TVs
(212 hours) and mobile phones (six hours) each month.
Hours Spent Watching Video
on Mobile Phone
Source: The Nielsen Company
Other trends highlighted in the study:
Traditional TV Overall TV viewership increased 22 minutes per month per person over
last year, remaining the dominant source of video content for all
demographics. In addition, Nielsen data shows that consumers are willing
to pay for high-quality TV content, with broadcast-only homes less than
a tenth of U.S. TV households.
Mobile Video Though still accounting for just a handful of hours per month,
mobile video viewing continues to see marked gains, increasing 41
percent over last year and more than 100 percent since 2009.
Timeshifted TV Timeshifted TV continues to grow, both in the penetration of DVR
devices in the home and the time spent.
Internet Video Internet video streaming also saw increases in time spent; this
behavior is the highest among a younger and diverse subset of the
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...