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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Nielsen: Blacks watching more video on mobile phones than any other group

(June 16, 2011) In its Cross-Platform Report, Nielsen finds a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before

The average American today has more ways to watch video -- whenever, however and wherever they choose. While certain segments of the population are migrating toward specific devices or viewing habits, the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever before.

According to the reportís findings, African-Americans spent more time than any other ethnic group watching video content on traditional TVs (212 hours) and mobile phones (six hours) each month.

Hours Spent Watching Video

 

Whites

Blacks

Hispanics

Asians

Traditional TV

155

212

135

100

Time Shifted TV

11

7

6

8

DVR Playback

26

22

24

22

Video on Internet

3

5

6

10

Video on Mobile Phone

3

6

4

4

Source: The Nielsen Company

Other trends highlighted in the study:

Traditional TV
Overall TV viewership increased 22 minutes per month per person over last year, remaining the dominant source of video content for all demographics. In addition, Nielsen data shows that consumers are willing to pay for high-quality TV content, with broadcast-only homes less than a tenth of U.S. TV households.

Mobile Video
Though still accounting for just a handful of hours per month, mobile video viewing continues to see marked gains, increasing 41 percent over last year and more than 100 percent since 2009.

Timeshifted TV
Timeshifted TV continues to grow, both in the penetration of DVR devices in the home and the time spent.

Internet Video
Internet video streaming also saw increases in time spent; this behavior is the highest among a younger and diverse subset of the population.

More details are available to download in the complete Cross-Platform Report.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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