AtlantaBlackStar.com celebrates Father's Day with an online campaign

(June 13, 2012) AtlantaBlackStar.com, a new premium online digital property that is focused on offering rich content targeted to global urban culture, has introduced a campaign to coincide with Father Day.

Atlanta Black Star has launched Our Fathers, Our Heroes, a multi-platform campaign that celebrates many of the untold success stories of Black fathers during the week leading up to Father's Day. The site is bringing a rare focus to a group that is thoroughly under-appreciated: strong black fathers who are raising strong, successful black children.  Atlanta Black Star is a part of Diamond Diaspora Media network.

Headed by Pulitzer Prize-winning veteran journalist, Nick Chiles, who serves as Atlanta Black Star Editor-in-Chief, the project is designed to counteract the mainstream media's lack of positive representations of black fatherhood. “We get inundated as a society and as a black community with so many disturbing images of black fathers that too many of us don't even believe there are strong, loving, dedicated black fathers in our communities, quietly doing the important work of raising and uplifting their families,” Chiles said. “We felt that it was crucial to the mission of Atlanta Black Star to go beyond the statistics and stereotypes to present true images of black fathers.”

The site's distinctive approach to getting beyond stereotypes of the Black diaspora has been enthusiastically received by users around the world, resulting in the site's remarkable growth in less than 45 days -- more than 300,000 unique visitors.

The weeklong campaign included provocative articles on specific themes (Lead, Build, Provide, Care, Protect, Work, Love) written from the perspective of celebrated black female journalists, videos featuring black fathers talking about the important work of fatherhood, and reviews and excerpts from provocative books on fatherhood and marriage.

Diamond Diaspora Media is a network of premium online digital properties and innovative offline brand experiences targeting Urban Transcultural audiences. This is a global network comprised of properties delivering content and events which appeal to various vertical lifestyle interests includes AtlantaBlackStar.com, PopularCritic.com, DimeWars.com, PlanetPit.com, BSoul.tv and NorthParan.com.
 

Go to Target Market News homepage


RECENT STORIES
Ford sets new record in supplier diversity with 34% increase

Wells Fargo names Yvette Hollingsworth chief compliance officer

Black TV Ratings for Week of May 21 - 27 NBA Playoffs keep ABC the week"s No.1 network with Black households

Arsenio Hall looking at return to late-night lineup next year

Funeral services announced for Barbara Graves, matriarch of Black Enterprise family

Nielsen names Crystal Barnes vice president of industry relations

Muse agency criticizes ad industry on diversity in spot during "The Pitch"

Barbara Graves, wife of Black Enterprise founder Earl Graves Sr., dies

Hazel Trice Edney elected president of Capital Press Club

Afro-Brazilian.com marks first year of targeting Black consumers with promotions

Black Cable TV Ratings for Week of May 14 - 20 Audiences way down for NBA Playoffs" second round without Chicago  Bulls

Click here for more recent news stories and our news archive

Return to top of page