Results Inc. selected by TBS for marketing support of top-rated 'House of Payne'

(June 14, 2007) TBS, cable television’s top-rated comedy network, has partnered with Results Inc. to provide faith-based marketing initiatives for the launch of the series “House of Payne.” The Tyler Perry production premiered last week with record-setting ratings.

“We are excited to be a part of this awesome comedy series,” said Melanie Few (above), President and Founder of Results Inc. “This partnership with TBS demonstrates their understanding of the show’s audience and the need to include faith-based initiatives as a part of their overall marketing strategy. I am honored to utilize Results’ expertise to “spread the gospel” to the masses.”

“We reached out to Results because of their creative ideas, experience in positioning and successful track record in working with the urban-faith market, which is a key audience for this program,” said Vicky Free, vice president of Entertainment Marketing for TBS, TNT and TCM.

Results, a leading urban faith-based entertainment and promotions agency, worked with TBS to develop a series of faith-based initiatives to reach this valued audience.  In one of its efforts, the agency assembled an informal advisory panel of ministers to view the first episode of the sitcom offer their suggestions on how to reach their constituencies.

A multi-tiered, faith-related campaign has been launched  including “Contagious Joy” an email campaign; “An Evening of Joy and Payne,” a sneak preview of the premiere episode at  churches nationwide; and “Building Onto the House of Faith” an essay contest where churches can enter to win a $25,000 donation. The contest is supported by faith-based Web sites, radio mentions on Sheridan Gospel Network and American Urban Radio Network, and promotional messages in 18 markets.

Since its inception in 1995, Results Inc. has provided major corporations marketing and communications services to tap the urban faith market. Its clients include The Coca Cola Company, The National Football League, Revlon, General Mills, Hallmark Cards, L’Oreal, Procter and Gamble, Church’s Chicken, and Paramount Films.


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