The Week of June 5 – 11
WWE replaces NBA in top cable viewing as final games go to ABC

(June 15, 2006) With the NBA basketball moving to the ABC network for the Finals, the most watched cable programming in black households is now wrestling. USA network’s “WWE Entertainment” replaced the NBA in dominating the top of the charts for the 25 most popular shows during the second week of June, taking first second and third.

The overall winner in black household cable viewing was BET, which had nine shows on the top 25. The Disney Channel claimed eight winners. Adult Swim’s “Futurama” continued to advance, capturing the ninth spot last week.

The loss of basketball's popularity meant that the overall number of black homes watching the top 25 shows had a 30 percent decline to 14.03 million from 20 million the previous week.

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


Go to Target Market News homepage

 

  JUST 3WEEKS AWAY! 
Early Bird Rate Extended!
Save $100 – Register Now



Hear presentations from:

Arbitron Inc.
E. Morris Communications
Ethnic Print Media Group
GlobalHue
Hunter-Miller Group
Media Economics Group
Nia Enterprises
Nsights Worldwide LLC
Scarborough
Target Market News
U.S. Census Bureau
...and more

Registration fee includes
admission to
 The  First Annual


Click here to register
and for dinner tickets

_____________________________________________________________________________________

Click here to read more

________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news