Interactive expands custom video content for advertisers seeking deeper
(June 14, 2012) Interactive One, the largest digital media company
serving Black Americans, is rapidly expanding its video content
offerings for marketers seeking more engaging sponsored content
opportunities. In response, advertising partners including personal care
brands Ambi, CoverGirl and Gillette as well as automaker Honda, are
utilizing Interactive One's broad reach in the marketplace for branded
"Our advertising partners see the value of branded web video series and
are leveraging Interactive One's access to the Black consumer," said
Keith Bowen, Chief Revenue Officer, Interactive One. "From mothers and
fashion conscious young women, to music lovers, business professionals
and the politically minded, Interactive One connects daily with various
segments of the Black community in a variety of meaningful ways."
Interactive One's editorial and integrated marketing teams work together
to create content for clients across its suite of sites.
HelloBeautiful.com, the company's fashion, beauty and lifestyle website
for Black women, features a mini-makeover series "5 Minutes to Fab"
which follows celebrity stylist Becca Alexis as she takes everyday women
from average to fabulous in just five minutes. CoverGirl is a long-term
advertising sponsor of "5 Minutes to Fab," using the popular video
series to promote product lines such as its Blast Flipstick.
Honda also leveraged HelloBeautiful's "5 Minutes to Fab" to create
awareness for the Honda CRV among fashion-forward Black women. To target
the same audience, Interactive One created a weekly video series for the
automaker titled "Financial Freedom," which featured four female
entrepreneurs sharing advice on how to make sound financial decisions.
Within the Style & Beauty section of HelloBeautiful, Interactive One
created the custom video series "Get the Glow" for Ambi. Realizing a
need for more information on African-American skincare, industry expert
and aesthetician Seven Brown addressed Black women's skincare challenges
and concerns by providing tips on how to properly care for the skin, as
well as reviews and recommendations of Ambi products.
TheUrbanDaily.com, recently launched "Come Around My Way: The
Barbershop," a custom video series sponsored by Gillette. Barbers and
patrons from the hottest barbershops in New York and Philadelphia give
the TheUrbanDaily team their unique take on sports, entertainment,
women, local style and more. The spirited video series offers Gillette
an authentic connection to the Black male audience.
To view these video series and more, visit
Interactive One has more than 15 million members and reaches millions of
Black Americans each month. With approximately 3 billion annual page
views on its suite of sites, the company has become the definitive
online resource for Black America through it's suite of social, content
and radio sites such as the iconic BlackPlanet (www.BlackPlanet.com),
the newly launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), and the
new BlackPlanet RADIO (www.BlackPlanetRadio.com), the digital industry's
first social radio website created for the African American community.
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