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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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TV One adds nearly half million new households new distribution deals

(June 13,  2011) TV One has added nearly 500,000 new households across the south, with launches this spring on Time Warner Cable, Knology. Charter and OneSource Communications systems. Earlier this month, Time Warner Cable launched TV One on its systems in Austin and Waco, TX and systems in Beaumont and Port Arthur, TX.

TV One also recently completed a distribution deal with Knology, which has launched the network for African American adults on its cable systems in Augusta, GA,  Columbus, GA, Dothan, AL, Huntsville, AL, Selma, AL and Panama City, FL. In addition, Charter has also recently launched TV One on its cable systems in Thibodaux, LA and Jackson, TN, as has OneSource Communications in Northeast Tarrant County, TX.
 
"TV One has proven that it delivers a high quality product that is well loved and sought after by African American viewers, which has helped us continue to grow the original channel, and its High Def companion,”said TV One Executive Vice President of Affiliate Sales and Marketing Michelle Rice. "Our viewers are heavy cable subscribers, early adopters of technology and considerably more likely than the general population to subscribe to an HD service, so we are well positioned for growth by offering distributors a high quality product like TV One High Def that serves their needs."
 
The cable network has also garnered a number of new launches of its HD simulcast channel, TV One High Def, including WOW in Cleveland and Columbus, OH; Mid-Continent in Sioux Falls and Rapid City, SD; and Comcast in Charleston, SC.
 
TV One High Def mirrors linear network TV One's programming lineup, which features popular sitcoms, critically acclaimed dramas, hit movies and a unique array of originals featuring reality, relationships, entertainment, lifestyle, and public affairs. The network produces all of its original programming in HD, including its hit original series LisaRaye: The Real McCoy, Unsung, Life After, and The Ultimate Merger.

Launched in January 2004, TV One (www.tvoneonline.com) serves more than 53.2million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves more than 10.3 million households.

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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