Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Madison Ave. Initiative announces launch of programs promoting diversity (June 13, 2011) The Madison Avenue Initiative (MAI), a division of the
National Action Network, announced today a series of new programs
designed to create more diversity in corporate and government public
service marketing that will impact African American businesses, media,
employment and training.
"Our goal is to create more business alliances between the corporate and
government public service sectors and the many viable Black and
Latino-owned agencies and media. We're seeing more opportunities for a
greater share of the marketing mix," said Rev. Al Sharpton (above), founder of
the National Action Network. "Another area of concern is hiring and
training for Black and Latino marketing professionals and students.
Establishing a process that promotes access and consideration is
critical to linking qualified candidates to opportunities."
Since March, Sharpton and Madison Avenue Initiative director Munson
Steed (left) have initiated communication with corporate and government
executives to discuss increased recruitment and engagement.
"We're finding that corporate CEOs are open to discussing ways to engage
more of our agencies, media and professionals to help them meet their
business goals," said Steed. "We're devoting 2011 to opening more doors
and creating more synergy that will be mutually beneficial for all
Some of the initiatives discussed with CEOs and marketing executives
include broadening the request for proposals (RFPs) to more diverse
agencies, to conduct media days, and potentially an urban marketing
summit. With regard to recruitment and training, discussions have
centered on expanding the candidate search to include more Black and
Latino candidates, job creation, job readiness, college tours, and
establishing annual internships.
"Opening doors for black professionals and students will create a
pipeline of talent from the urban community," according to Steed. It's
all a part of ensuring that we have the opportunity to share in
commerce, development and growth."
Also in 2011, MAI will issue a report on the best and worst practices
among corporations and government agencies in their diversity
recruitment. "Performance in hiring, diversity and media procurement
will be evaluated to create more awareness of the realities that exist
within major corporations who rely heavily on multicultural consumers,"
It is the Madison Avenue Project's explicit goal to support and promote
the value proposition of business and employment growth in advertising,
marketing and media companies for people of color. Inclusionary efforts
of corporations and government divisions are being aggressively
encouraged to create more opportunities for sustainable strategic
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...