The Week of June 5 – 11
For ABC, NBA translates into 'Nielsen busting audiences' with black homes

(June 13, 2006) Black basketball fans have moved from cable where the playoffs attracted record ratings to ABC for the primetime airing of the NBA Finals between the Dallas Mavericks and the Miami Heat. They brought with them even greater numbers. The number of black households tuning in to games one and two was twice as large as those for cable’s TNT/ESPN match-ups.

This past Sunday’s (June 11) game attracted just under 3 million black homes and 4.2 million viewers to take first place among the top ten shows in black households. The NBA delivered the first three spots on the list for ABC and four winners overall. Fox’s, “So You Think You Dance” replacement for “American Idol” had both the Wednesday and Thursday editions on the list. In a rare occurrence, UPN had only one show – “Girlfriends” – among the winners.

The total number of homes watching the top ten during the second week of June was 15.1 million, a 27 percent increase over the previous week’s total of 11.9 million.

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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