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Black Cable TV Ratings for Week  June 3 - 9
Competition by cable networks for Black viewers grows with popularity of OWN

(June 13, 2013) Cable viewing for the first week of June climbed significantly after the Memorial Day holiday, and competition for viewers' attention was strong. Black households were locked in on new and old favorites: The NBA for the men, Disney for the kids and OWN's new Tyler Perry offerings lured women.

The race for very tight for the title of most watched cable network in Black homes. TNT edged into first with 5.5 million tuning in two NBA games. VH1 was a close second with 5.4 million across three shows. Disney locked up 5.1 million for six programs.

The OWN Network claimed four spots on the Top 25, one week after its debut of Tyler Perry's "Love Thy Neighbor" and "The Haves and The Have Nots." Each show still attracted a million-plus viewers with back-to-back program blocks, with Wednesday being the most popular night.

The total number of viewers (age 2+) for the Top 25 shows, according to Nielsen, was up 57 percent from the previous holiday week to 28.1.

Top 25 Cable Shows in Black Households

   Rank | Program | Network  | AA Rating | AA Share | AA Viewers 2+(000)

1

NBA PLAYOFFS- CONF FNLS L

TNT

20.8

29.5

4,199

2

LOVE & HIP HOP ATLANTA 2

VH1

12.5

18.9

2,564

3

NBA PLAYOFFS PRE-GAME

TNT

8.0

12.5

1,373

4

HIT THE FLOOR

VH1

7.9

11.1

1,555

5

LOVE & HIP HOP ATLANTA 2

VH1

6.7

9.3

1,341

6

HAVES AND THE HAVE NOTS

OWN

6.4

9.3

1,228

7

LOVE THY NEIGHBOR

OWN

6.3

9.1

1,172

8

LOVE THY NEIGHBOR

OWN

5.6

8.4

1,024

9

BRAXTON FAMILY VALUES

WE:

4.8

6.8

829

10

WWE ENTERTAINMENT

USA

4.7

6.5

812

11

FISH HOOKS

DISNEY

4.6

7.1

942

12

SAM & CAT

NICK

4.5

8.4

985

13

PHINEAS AND FERB

DISNEY

4.5

7.2

872

14

WWE FRI NIGHT SMACKDOWN

SYFY

4.3

7.0

923

15

JESSIE

DISNEY

4.2

6.9

846

16

GOOD LUCK CHARLIE

DISNEY

4.1

6.4

838

17

WWE ENTERTAINMENT

USA

4.1

5.7

702

18

DOG WITH A BLOG

DISNEY

4.0

6.3

821

19

LA HAIR

WE:

4.0

5.6

751

20

HAVES AND THE HAVE NOTS

OWN

3.9

5.7

698

21

A.N.T.  FARM

DISNEY

3.9

6.6

822

22

WWE ENTERTAINMENT

USA

3.8

5.8

693

23

BET MOVIE OF THE WEEK

BET

3.8

5.6

747

24

REAL HUSBANDS OF HOLLYWOOD

BET

3.7

5.9

746

25

THE FIRST 48

A&E

3.7

5.4

635

Source: Nielsen research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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